Fruitist Partners with University of Southern California Trojans as Official Sponsor

Fruitist, a premium brand known for delivering the finest berries and superfruits, is proud to announce its new partnership with the University of Southern California (USC) Trojans. As the official superfruit snack of the USC Trojans and USC Athletics, Fruitist will bring its mission of promoting healthy snacking and premium nutritious superfruits to the vibrant USC sports community, aligning with the university’s focus on well-being and performance.

This strategic partnership underscores Fruitist’s commitment to fostering healthier lifestyles by connecting with students, athletes, and fans through their love of sports. As part of the sponsorship, Fruitist will have a visible presence at USC athletic events, including football, basketball, and other key sporting competitions, offering students and spectators access to fresh, nutritious snacks.

“We are thrilled to partner with USC, a world-class institution known for its excellence in academics and athletics,” said Steve Magami, CEO at Agrovision, the parent company of The Fruitist. “This partnership reflects our dedication to fueling active lifestyles with our blueberries and superfruits that inspire better snacking habits. We look forward to enhancing the game-day experience and supporting the Trojans’ journey to victory.”

Fruitist will activate this partnership through in-stadium promotions, student engagement activities, social media campaigns, and exclusive giveaways, helping Trojan athletes and fans make healthier snacking choices both on and off the field.

“USC is excited to welcome the Fruitist brand to the Trojan family as our Official Superfruit Snack,” said Jay Hilbrands, USC Deputy Athletic Director, External / Chief of Staff. “Promoting healthy snacking aligns perfectly with our vision for student-athlete and fan well-being, and we’re grateful to partner with Fruistit to make nutritious snacking options available to the Trojan family.”

Fruitist’s sponsorship strengthens its reputation as a brand that delivers premium blueberries and superfruits and invests in communities and healthy lifestyles. This partnership with USC is another step in Fruitist’s broader strategy to engage with younger audiences and promote nutritious choices through high-impact collaborations.

###

About Fruitist

Fruitist brand elevates the premium berry experience with a superior product portfolio, bursting with new exclusive blueberry, blackberry and raspberry varietals, sustainably grown in unique microclimate terroirs around the globe. Fruitist berries are known for their consistent quality coupled with long shelf life, large size, and aromatic, flavorful fruit. Its flagship Jumbo blueberry offerings are the largest size berries available in the market, with superior taste, crunch and texture, and easily recognizable thanks to its distinct rainbow packaging. Fruitist berries can be found year-round at retail locations throughout North America. Fruitist brand is from Agrovision, one of the world’s leading and fastest-growing producers, and year-round supplier, of superfruits. Learn more at https://thefruitist.com.

About Agrovision

Agrovision is a leading, vertically-integrated global superfruit platform. Headquartered in the U.S., Agrovision has world-class operations in some of the most optimal micro-climates globally, using technology and climate-resilient genetics to help deliver better quality and a superior eating experience, reliably. The company markets directly to retailers worldwide under The Fruitist brand. In China, Agrovision markets its blueberries to consumers under the Big Skye brand. The company is founder-led and backed by leading investors that are aligned with Agrovision’s values and long-term mission and vision. Learn more at www.AgrovisionCorp.com.

Contact Information

Natalie Bartels

Director

VSC for Agrovision

Contact via E-mail