Chase Introduces First Blink-Enabled Grocery Store Chain Rewards Card

WILMINGTON, Del. - Wakefern Food Corporation, which operates ShopRite and PriceRite stores, and Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], has announced the launch of the new ShopRite Rite-Rewards MasterCard®, ShopRite Private Label Credit Card and PriceRite Private Label Credit Card.

The ShopRite Rite-Rewards MasterCard and the ShopRite Private Label Credit Card include all the benefits of the ShopRite PricePlus membership built directly into the card. All cards will have cardmembers’ PricePlus membership numbers printed on the back of their cards, which ensures that cardmembers receive special savings every time they shop with the card.

All three new card products are enabled with blinkSM, the easy-to-use, contactless payment method that provides speed and convenience to cardmembers. Chase introduced blink in 2005 as the industry’s first broadly available contactless payment product for consumer cards.

In addition to fast, shopping with blink and PricePlus member savings, ShopRite Rite-Rewards MasterCard® cardmembers will earn:


Three points per dollar spent on all ShopRite branded goods;
Two points per dollar spent on all other products purchased at ShopRite; and
One point per dollar spent everywhere else.

“We are excited to show appreciation for our customers in the form of opportunities to save and shop more conveniently,” said Joe Colalillo, Chairman and CEO, Wakefern Food Corp. “ShopRite and PriceRite customers are loyal and deserve the valuable benefits these cards offer. We want to make their lives easier by giving them the speed and convenience of shopping with blink.”

“Chase is proud to partner with respected brands such as ShopRite and PriceRite,” said Donna Barrett, executive vice president, Chase Card Services. “This unique product allows cardmembers to save time and money at ShopRite and PriceRite locations.”

To use Chase cards with blink, cardmembers simply hold their cards near a point-of-sale terminal at checkout, instead of swiping their card or handing it to a store employee. As cardmembers hold their Chase cards with blink near the point-of-sale terminal, the terminal will quickly emit a signal or tone to acknowledge payment confirmation. Chase cards with blink are a safe, secure way to pay for purchases and hold the same data and security features that enable traditional credit card transactions. Cardmembers are 100 percent protected from any fraudulent activity through MasterCard’s zero liability policy.