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Digidesign Enters the Professional Reference Speaker Market and Offers a Technology Preview of Upcoming Pro Tools Capabilities at NAB 2007


WEBWIRE

Avid Technology, Inc. (NASDAQ: AVID) today announced that its Digidesign audio division has unveiled a new family of high-end studio reference monitor speakers that will mark the company’s entry into the professional speaker market. Digidesign is also previewing the powerful new Video Satellite HD Option that is planned to be supported in an upcoming release of its industry-standard Pro Tools® software.

“Our announcements for NAB reflect the significant, ongoing investment in our core markets, as well as another important extension of the Digidesign® brand into a key new market segment,” says Dave Lebolt, Digidesign general manager and Avid vice president. “Digidesign’s success is built upon an unswerving commitment to the development of powerful audio production tools that deliver the best possible performance and workflow. With that in mind, we’re excited to preview the Video Satellite HD option, as well as several other new post production features planned for future release with Pro Tools. We’re also excited to unveil our new family of professional studio reference speakers. The new Reference Monitor Series speakers extend the Digidesign brand into an important complementary product category and offer professionals another high quality production tool that will help them achieve better sounding audio.”

Pro Tools Technology Preview and Video Satellite HD Option
While future versions of Pro Tools software will offer new functionality for both music production and post production professionals, Digidesign is using the NAB show to underscore an ongoing commitment to improving interoperability and networking capabilities with Avid® video production systems.

Headlining the Pro Tools technology preview is support for the new Video Satellite HD Option. This allows Pro Tools HD users to work with full resolution HD Avid video compositions with real time transitions and effects, while enjoying full track count and uncompromised mixing and processing performance.

Digidesign Reference Monitor Series (RMS) Speakers
The Digidesign RMS professional studio reference monitors are available in two sizes – RM1 is a 5.5-inch two-way speaker and RM2 is a 6.5-inch two-way speaker. Developed jointly with world-leading PMC, Ltd (based in the UK), the RMS speakers unite Digidesign’s deep expertise in digital audio with PMC’s legacy for fine, cutting-edge loudspeaker designs and meticulous manufacturing. As a result, the RM1 and RM2 incorporate innovation in almost every aspect of their design – from amplifier topology, to acoustics and the deployment of advanced digital signal processing (DSP). These advancements allow the Digidesign RMS speakers to deliver an extremely flat frequency response – a critical accomplishment and essential for professionals who require a pure, uncolored audio output in order to achieve the perfect mix.

Visit Digidesign at NAB 2007 in the audio area of the Avid booth (#SL106). For more information, visit Digidesign’s website at www.digidesign.com.



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