University of Southern California Athletics Partners with Helium Mobile

Helium Mobile, a cell phone service built on the world’s first people-powered network and backed by the nation’s largest 5G network, has been named a Proud Partner of the USC Trojans. Helium Mobile will have a presence during football and basketball home games throughout the 2024-25 season with Helium Mobile stadium branding, planned activations, and giveaways for Trojans fans on-site. The partnership will launch with the University of Southern California vs. Wisconsin football game on September 28, 2024, with Helium Mobile as a game sponsor.

"We are excited to partner with Helium Mobile, a new type of carrier that empowers people to take an active role in bringing coverage where it’s needed most. We’re looking forward to working with Helium Mobile to develop campaigns to make the Trojans fan experience even more exciting at football and basketball home games this year,” said Jay Hilbrands, USC Deputy Athletic Director, External / Chief of Staff.

As part of this collaboration, Helium Mobile will host exclusive experiences during games, with student section takeovers, exciting giveaways, and special promotions on Helium Mobile phone plans and Helium Mobile Hotspots for attendees. USC fans will be able to learn more about the Helium community, phone plans, and more at-home games.

“We are thrilled to support the USC Trojans. Sports bring people together, and we’re excited to have USC as part of the Helium Mobile family,” said Frank Mong, COO of Nova Labs. “We know how important it is for students, student-athletes, faculty, and alumni to have reliable and affordable cell phone service.”

“We are proud to welcome Helium Mobile into the USC Athletics partnership program,” said Andy Waters, Group Vice President, West/Intermountain at Playfly Sports Properties. “It is an exciting time to engage with the Trojan faithful as we enter the Big Ten Conference.”

The Helium Network is designed for popular apps like YouTube, TikTok, Instagram, and gaming, offering reliable and people-powered coverage for USC students and fans who are always on the go. The Helium Network is built by and for people and provides wireless connectivity for talk, text, and data. Helium Mobile offers a $20 per month unlimited phone plan, backed by the Helium Network and the nation’s largest 5G network. Helium Mobile also offers subscribers the opportunity to earn rewards based on their work strengthening the network.

To sign up for the Helium Mobile phone plan or to purchase a Helium Mobile Hotspot, visit hellohelium.com. Learn more about Helium Mobile’s partnership with the University of Southern California Athletics here.

About Nova Labs/Helium Mobile
Founded in 2013, Nova Labs is the founding team behind Helium Mobile and the open-source Helium Network. As the pioneer of decentralized wireless communications, Nova Labs is on a mission to revolutionize how we all connect. For more information, visit nova.xyz.
Helium™ is a registered trademark of Decentralized Wireless Foundation, Inc. (dba the Helium Foundation), used under license.
About USC Sports Properties

USC Sports Properties is the locally-based, exclusive multimedia rightsholder for USC Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the USC Sports Properties team connects brands to USC’s passionate and deeply-rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports.

Connect with the USC Sports Properties team by visiting www.playfly.com/properties.

About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network.  Believing in ‘Fandom as a Service’​ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage.​ Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies.  Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.

Contact Information

Natalie Bartels

PR for Nova Labs

VSC for Nova Labs

Contact via E-mail