Let the kids sleep in the wild tonight with the new IKEA SKOGSDUVA collection

IKEA launches SKOGSDUVA, a new children’s collection inspired by the magical Swedish forest. The collection features 20 educational, inspirational, and practical products aiming to help infuse play and playfulness into the everyday life and routines.

Amongst other products, the SKOGSDUVA collection includes Swedish wildlife-inspired duvet covers, cushions and soft toys in the shape of animals, insects and plants. With SKOGSDUVA, IKEA aspires for children to explore nature and feel like they can make these animals come to life in their room, too. Not just during their playtime but also during the everyday life as SKOGSDUVA inspires to spark play in the everyday routine, making bathtime even more fun by letting children ‘turn into a lynx’ with the lynx towel hood or using the soft toy animals and illustrative bed covers for storytelling before going to sleep. 

‘’The SKOGSDUVA collection is inspired by my childhood when I created imaginary worlds outdoors where different animals lived. I hope the products evoke children’s desire to explore and learn more about nature – even beyond the front door,” says Malin Gyllensvaan, designer of the SKOGDSDUVA collection.  

Unfortunately, many of the animals that call the Swedish forest ‘home’ are currently at risk and on the Swedish Red List. The Swedish Red List, produced by the SLU Swedish Species Information Centre, shows which species are threatened and how close they are to extinction. With SKOGSDUVA, IKEA aspires to raise awareness for the real at-risk animals that formed the inspiration for the collection. The products are designed in a way that allows children to learn more about the animals and their habits in a playful way.  

‘’Take, for example, the illustration on the bed covers that shows the animals out and about while the storage bag demonstrates the animals inside, going into hibernation. Another example is the hedgehog soft toy. When hedgehogs feel threatened, they raise their sharp spines and turn into prickly, round balls to protect their soft bellies. The SKOGSDUVA hedgehog soft toy can also turn into a ball with the help of a touch-and-close fastening on its belly. Although the back looks sharp, the spines are smooth and do, of course, not sting,’’ says Anna Edlundh, IKEA Product Design Developer.  

The latest IKEA Play Report 2024 showed that only 51% of children are happy with the amount of time they have for play, and 54% of parents would like to have more time to play with their children. As the home is the place where families spend most of their time together and build connections, it has an essential role to play.  

‘’At IKEA, we strive to be the destination for a more playful home. Embedding play in the daily routines of families is an easy way of adding some playfulness into the everyday life. With SKOGSDUVA we wish to inspire families to bridge the gap between wants and musts in those routines by incorporating play and storytelling. Here, a pillow is also a log, a bathrobe can turn you into a lynx, and the duvet cover can inspire the bedtime story, making bedtime something to look forward to,’’ says Maria Törn, Range Area Manager Children’s IKEA.  

The SKOGSDUVA collection will launch across all IKEA markets in October 2024. 

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About IKEA

IKEA offers well-designed, functional, and affordable, high-quality home furnishing, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people. IKEA was founded in Sweden in 1943. 

About the IKEA franchise system 

The IKEA retail business is operated through a franchise system with franchisees that are authorised to market and sell the IKEA product range within specified geographical territories. Inter IKEA Systems B.V. is the owner of the IKEA Concept and worldwide IKEA franchisor, who also assigns different IKEA companies to develop the product range, supply products and deliver communication solutions. Today, 12 different groups of companies have the right to own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems BV. 

About Inter IKEA Group 

Inter IKEA Group includes Inter IKEA Systems BV, IKEA of Sweden AB, IKEA Supply AG, and IKEA Industry AB related businesses. Inter IKEA Holding BV is the holding company for the Inter IKEA Group.