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"College Hill 4" Wiki to Foster Fan Fervor


SEATTLE, WA - The 1.6 million viewers who tuned-in on March 6 to watch the special one-hour premiere of BET’s signature hit reality TV series “COLLEGE HILL 4”, can turn to the network-sponsored “College Hill” Wiki to track each episode, share pictures and video, and gossip about the new cast of housemates.

At the official “College Hill” Wiki, fans can post questions or comments about previous shows as well as discuss developing events and relationships in the lives of the eight college-age housemates. They can also post questions or send shoutouts to the housemates and the show’s producers, contribute to the episode guides and collaborative housemate bios, and test their “College Hill” IQ with the ultimate fan-created “College Hill” Trivia Challenge.

“Creating a good show is one thing -- building a relationship between viewers, characters, and even advertisers is another,” said Ben Elowitz, CEO and cofounder of Wetpaint. “Wetpaint Wikis facilitate those connections, contributing to the staying power of hit shows like ’College Hill.’”

“College Hill” is TV’s most addictive Black reality series. The highly anticipated fourth season follows the real-life dramas of a new cast of eight students from the University of the Virgin Islands in St. Thomas -- and BET was there to capture every uncensored moment.

“Fans of ’College Hill’ love talking about the episodes and developments with other viewers,” said Brucetta Williams, Vice President of Off-Channel Marketing at BET. “Our official ’College Hill’ Wiki not only gives our most passionate fans a place to share thoughts and predictions, it helps BET build more buzz around the show. Nothing else gives us this kind of direct-line contact with our most dedicated viewers.”

The official “College Hill” Wiki -- sponsored by BET and powered by Wetpaint -- is just one of more than 250,000 sites that have been created with Wetpaint technology since the June 2006 launch of the company’s consumer Wiki platform. The ease of use, among other things, has helped Wetpaint net more than three million user contributions over the last nine months.

Wetpaint: Riding the User-Generated Content Wave

By all accounts, the Wetpaint Wiki platform has seen massive adoption as part of the UGC trend. Through the power of collaboration, Wetpaint sites grow much more rapidly than traditional websites, which require the original site creator to do all the work. Capitalizing on the same trends and business models that put UGC at the center of Time magazine’s Person of the Year profile and Google’s 2006 Hot List, Wetpaint goes beyond the “you” of social networks to empower groups of “we” to dynamically create collaborative Wiki sites faster and easier than ever before.


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