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New Multi-Channel Radio Lets Musicians Be Heard And Promote Their Music Online


SAN FRANCISCO - Web 2.0 Expo will witness the first global social sharing site where individuals and affinity groups can share interests and promote or sell their creations online. eSnips Radio Multi-Channels will launch a multi-channel radio that plays non stop original music uploaded to eSnips by musicians from around the world. The channels now based on music genres but soon, eSnips radio will allow anyone to create their own radio station with their own music.

Any radio listener will be able to choose “Radio Michael” along side Karaoke Radio, Jazz Radio and other eSnips communities across multiple genres and interests. Listeners to personal stations will be able to tune into music from independent musicians and subscribe to various channels as well as updates from selected personal stations.

eSnips already has more than a dozen user-generated online music communities, as well as new Music Widgets, Players and Playlists that allow users to upload their own music, distribute and promote it on other sites.

eSnips Radio Multi-Channels are driven by the communities. When users choose a channel to play from within a genre – karaoke, remix, electronic, metal, industrial, rap, reggae, jazz or blues – they can listen to a changing selection of songs from inside any of these communities.

Songs that are shuffled and played randomly, are among the top 40 most popular songs within the music community for that particular week. Users can skip a song if they choose to, repeat, vote or rate a song based on whether they liked it or hated it. Social features are always shown for a particular song so people can see how many people have ‘favorited’ it and who, as well as how many times it has been played. After choosing a channel, users can choose how songs are selected: by popular, most favorited, latest additions and so on. They can also choose how to play the songs, i.e., shuffled or by rank/upload time.

“For emerging musicians, the web is an ideal platform for providing mass access to their music,” said Yael Elish, CEO of eSnips. “The combination of eSnips new Radio Multi-Channels and eSnips music widgets allow musicians to virally spread their music to sites and blogs other than their own, dramatically increasing the effectiveness of their distribution. With now close to 2 million registered users and over ten million unique visitors a month, the eSnips communities give musicians a tremendous opportunity to be heard by and promote their songs to a significant number of people.”

Similar to the Pandora model, users can refine the kind of radio station they listen to. Unique to eSnips is the ability for users to sample music from independent musicians inside a community they also participate in for other things outside music. eSnips ‘one place’ for social sharing model continues to support the notion that busy adults do not have the time or inclination to join several social sharing sites for different interests or file types. eSnips allows users to participate, share, distribute and promote all of their passions from one centralized location.


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