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Breathing New Life into the Computer Game and Health Market


It’s apparent that the use of computer games is on the increase, with more player diversification becoming obvious. According to a 2003 survey conducted by the Entertainment Software Association (, more than one-third of computer and video game players at that time were women, whereas previously, most were male. Also, according to this survey, since 1999, the increase in computer and video game playing has increased overall, with many players now playing on mobile devices.

Computer games, whether delivered via a CD-ROM, or a Web-based Internet application, are literally popping up everywhere, delivering not only entertainment but also education. In addition, this medium is being used more often for marketing purposes of products and services, via the use of online games accessed within a Web site. The markets for educational computer games have also drastically increased, and the combination of fun and learning does seem very well received by consumers at large.

Since computer games are indeed very interactive, players get caught up in the action, accounting for the popularity of this medium. Unlike other mediums such as television and radio, computer games require input from the player (consumer), allowing the game to proceed or stop at will, and furnishing an adrenaline rush not unlike the rush felt by participation in traditional sporting events. Because of the interactivity, computer game users may retain knowledge longer making computer games promising educational tools.

A well established dietary supplement company, Integrative Research ( has recently released online computer games that allow a visitor to their Web site to “zap” the evil germs that invade a body. Another game on the site combats the “evil forces” of online business scams. The “germ zapping” game is titled, “Beta Force”, and appears within the Beta Force section of the site, ( The “scam” game is titled, “Scam Away”.

Integrative Research has taken the educational experience of online game playing into the adult realm, and provides games that will educate adults about the effects of dietary supplements on overall health, as well as educate them on how to avoid being scammed when seeking an online business opportunity. Integrative Research combines these flash games with other proven marketing tools, such as online auto-responder e-mail marketing letters, e-books, banner ads, reports, etc.,


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