IKEA U.S. Debuts the IKEA Ready for College Bus Tour to Highlight Campus Living Essentials to Students
IKEA U.S. is launching the inaugural IKEA Ready for College bus tour, visiting 30 college campuses across the country throughout late summer and early fall.
Inside a customized, branded school bus, the IKEA U.S. team created a walkable showroom, outfitted with our favorite IKEA products, to capture vignettes of quintessential campus living. Activations at each stop include the ‘Home Away from Home’ walkable showroom, plant giveaways and a planting station, a custom-made Dala horse, a FRAKTA Bag Bar and more!
Students who attend the designated colleges are invited to stop by and learn more about our dorm-ready offerings.
Visit your school’s website to see if the IKEA Ready for College bus tour is coming to your campus.
For additional information and to shop products featured in the walkable showroom, please visit here.
About IKEA
At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 375 IKEA stores in 30 countries – including 51 retail locations in the U.S.
For more information on IKEA U.S., see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.
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