General Electric Co.’s Sales Finance Unit And Artic Cat Unveils New Financing Agreement

GE Money’s Sales Finance unit and Arctic Cat, one of the world’s leading manufacturers of snowmobiles and all-terrain vehicles (ATVs), today announced a new consumer financing agreement, beginning April 9.

Arctic Cat will offer installment and revolving credit programs available at hundreds of Arctic Cat dealers in the U.S. GE Money currently has a successful relationship with Arctic Cat in Canada. The installment loan program is called Arctic Cat Financing, while the revolving program will utilize the new Cat Card credit card.

“This is a very important new sales and marketing tool for our dealers,” said Rick Stokke, a national sales manager for Arctic Cat, one of the only two U.S. snowmobile makers. “We want to empower our customers and make it easier for dealers to close more sales. We’re anticipating that a lot of sales energy will be created through our new financing program.”

Arctic Cat’s financing program will enable dealers to offer special financing terms, including seasonal promotions, designed to generate sales momentum. Fast credit decisions and simple paperwork will help dealers keep customers in the store, and dealers also will benefit from Internet-based financing management tools.

“We’re providing Arctic Cat with a flexible program that will help generate more sales of units and accessories,” said Greg Pierce, vice president and general manager, Power Products, for GE Money – Sales Finance. “The excitement of a new Arctic Cat snowmobile or ATV, coupled with an easy financing program is a powerful marketing combination.”