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Ascott is proud to enter a strategic multi-year partnership with Chelsea Football Club (Chelsea), becoming the Official Global Hotels Partner of the English Premier League club for the next four seasons.


Tapping on the strong synergy between Ascott and Chelsea as storied brands with global ambitions and extensive networks, this partnership will see collaborative efforts in offering ’money can’t buy’ experiences for Ascott Star Rewards (ASR) members around the world.

Game On Stay On

The experiences lined up for ASR members include exclusive access to matches at Stamford Bridge and VIP visits to The Blues Cobham Training Ground. The Ascott brand will also be displayed at Stamford Bridge for both Men’s and Women’s matches, as well as across Chelsea’s social and digital channels with engaging content for fans to enjoy.

To bring Chelsea closer to overseas fans, Ascott will be the presenting partner of Chelsea’s flagship international fan engagement event, the Famous CFC, in two international markets. More details on this will be shared soon.

As the Official Global Hotels Partner, Ascott brings together the worlds of hospitality and football to curate memorable fan engagement activities, exclusive offers for Chelsea supporters, and bespoke stay experiences at Ascott properties for fans and guests alike. Through these extraordinary experiences, we seek to ensure that every stay unlocks rewards for our guests, living up to our ’Stay Rewarded’ promise.

Kicking Off Soon!

Exclusively for ASR members, fans of Chelsea can look forward to Score Big with stay experiences complemented with guided stadium tours and commemorative co-branded merchandise available in limited quantities. With a touch of Match Day Magic, match-day access will also come with ease for privileged ASR members with limited sets of guaranteed tickets to designated home matches alongside pre-game refreshments.

Elevating guest rewards through ’money can’t buy’ experiences, ASR members will further gain unparalleled access to VIP meet and greet sessions with the men’s and women’s football teams, pitch-side access prior to home matches, intimate tours to Chelsea’s private training grounds, as well as signed memorabilia.

Stand A Chance To Win Tickets To Chelsea’s First Game Of The 2024/2025 Premier League Season!

From 12 to 31 July 2024, fans who sign up as an ASR member with the referral code GoalChelsea will be entered into a draw for a chance to score a pair of tickets to Chelsea’s first game of the 2024/2025 Premier League Season on home ground at Stamford Bridge on 18 August 2024.

The lucky winner will be announced on 1 August 2024.

Sign up here!

Stay Tuned!

As part of this global partnership, Ascott will assume management of a 232-unit hotel at London’s Stamford Bridge, home of Chelsea, from 2H 2024. To be rebranded as lyf Stamford Bridge London in 2H 2025, the property will be an anchor showcase of Ascott’s hospitality to Chelsea fans from around the world.



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