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Lancia is back in Spain with New Ypsilon

  • With the unveiling of the New Lancia Ypsilon and the start of reservations, Lancia is now officially back in Spain.
  • The first New Lancia Ypsilon units will be delivered to customers from October onwards.
  • In 2024, Lancia will open up its first 10 showrooms with 19 after-sales service points, located in major Spanish cities. In 2025, Lancia will expand its distribution network with the opening of additional 10 showrooms.
  • The New Lancia Ypsilon will be available in both hybrid and electric versions with a comprehensive, versatile and efficient range, formed by three trim levels for three different types of customers.
  • The New Lancia Ypsilon leads the premium hatchback B-segment, with its iconic lighting signature, parking assist, dual 10.25” display with a segment-leading total display area, and Level 2 autonomous driving, all as standard.
  • Free2move Charge is supporting the new Lancia Ypsilon with a complete and integrated ecosystem for customized charging and energy management, accessible to all Lancia customers through straightforward and competitive solutions.
  • Today, Lancia is also unveiling to Spain the New Lancia Ypsilon HF, the high-performance version of the first car of the brand’s new era, as well as Lancia Ypsilon Rally 4 HF, the model with which the brand will officially return to rally in Italy, in 2025.


[p"Today is another important date in Lancia’s Renaissance Plan, with the return of Lancia to Spain, historically one of the most important countries for the brand. Lancia is back in this country with a robust distribution network, supported by a dedicated team of dedicated and certified salespeople. The enthusiasm that in Spain surrounds the brand is a great starting point. The New Lancia Ypsilon is the first of three new cars in the brand’s strategic plan and marks Lancia’s return to Europe, through an internationalization process that aims to make of Lancia a desirable, respected and credible brand in the European premium segment,” stated Luca Napolitano, Lancia brand CEO.[/p]

“Today, Lancia is back in Spain, aiming to return to its long-standing position in this market: a premium and elegant brand with a touch of sportiness. The Lancia Ypsilon is now ready to be placed on the market with a timeless design and straightforward, cutting-edge technologies. In the years to come, we will be know more about iconic cars, such as Lancia Gamma and Lancia Delta. Lancia is back!” stated Olivier Quilichini, Stellantis Premium Cluster Director for Spain and Portugal.


Silvia Cassani, Lancia Communications -


With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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