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KLM joins forces with Dutch brands Marie-Stella-Maris and Envisions

From 1 July 2024, KLM World Business Class passengers and KLM Crown Lounge visitors at Amsterdam Airport Schiphol will be able to indulge in Marie-Stella-Maris premium personal care products. Starting 1 August, these products will also be packaged in new comfort bags distributed in KLM’s World Business Class.


KLM aims to make every journey meaningful and believes in putting quality before quantity. After all, travel is not about ticking destinations off a list but about unique encounters and personal experiences.

Marleen van de Pol, VP Customer Experience

The design of the new comfort bags is the result of a collaboration between KLM and the creative talents at Envisions design agency in Eindhoven, founded by a collective of young graduates from Design Academy Eindhoven. The designers drew inspiration for the four new Envisions comfort bags from different moments of the day.

Customers in the KLM Crown Lounge and on board in KLM World Business Class will be able to treat themselves to hand soap, hand gel, hand lotion, and a face mist. The comfort bag will also contain a face moisturiser and lip balm.

Marie-Stella-Maris products are made in the Netherlands and consist of a minimum of 96% natural ingredients, including shea butter, almond oil, and hazelnut oil. In addition, the social-impact brand structurally donates 2.5% percentage of its sales to sustainable water projects.

Starting 1 August, the Envisions comfort bags and Marie-Stella-Maris personal care products will replace the current Rituals comfort bags and products.

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