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Accor, Paris 2024 Premium Partner launches its new brand campaign showcasing its vision of hospitality

Photo: Accor
Photo: Accor

Watch the movie here

Accor, a global leader in hospitality and a Premium Partner of Paris 2024, unveils its advertising campaign for the 2024 Paris Olympics. The campaign features a main film directed by Vincent Lobelle (Iconoclast), two short formats and a visual shot by Aurélien Chauvaud.

With the tagline “Crafting treasured memories”, the campaign reflects the mindset of all Accor’s brands and its 1,700 hotels in France, represented by 40,000 Heartists® who are ready and waiting to offer all visitors the opportunity to create their most treasured memories.


By featuring Heartists® who are going above and beyond to make their guests’ stays even more memorable, Accor is showcasing its expertise and its vision of hospitality. We follow Jean, a concierge who has an extraordinary adventure as he brings an ice cream to cheer a little girl up, or a waitress who demonstrates surprising dexterity to prevent a disaster, or again a receptionist who stops at nothing to return a camera to a guest…


This campaign will be shown on TV and digitally from June 23 to September 15 and will also feature on billboards in train stations and airports, targeting all French and international travelers.In parallel, Accor is rolling out an ambitious media plan, in particular with France Télévisions, for the 2024 Paris Paralympic Games, in line with its commitment to promoting inclusion and supporting disabled athletes.


Stéphanie Dartevelle, VP Sponsorship Europe & North Africa at Accor, said, “The campaign aims to celebrate the spirit of the 2024 Paris Olympics and Paralympics and to showcase the values of excellence, surpassing oneself and respect that Accor holds dear. It highlights Accor’s vision of hospitality and its ability to offer outstanding experiences to its guests during all the major events that inspire and bring people together throughout the world”.


Fabrice Plazolles, Creative Director at Havas Play , commented, “We wanted to create a blockbuster film for this campaign while simultaneously retaining a certain playfulness to entertain French audiences and make them smile. By featuring Heartists® as top athletes who will go to any lengths to satisfy their guests, we are highlighting Accor’s dedication and its expectations when it comes to hospitality. Vincent Lobelle’s talent took care of the rest, enabling us to create ­a vibrant and joyful film that reflects Accor’s values.”




Accor credits

CEO Europe & North Africa: Patrick Mendes
VP Sponsorship Europe & North Africa: Stéphanie Dartevelle
Project team: Béryl de Fayet, Vincent Laurent, Antoine Orsini


Havas Play credits

Chairman: Stéphane Guerry
Vice Chairman: Augustin Pénicaud
Creative Director: Fabrice Plazolles
Creative team: Florian Roussel, Guillaume Blanc, Florent Roux, Catherine Labro
Project team: Charlotte de Bardies, Claire Bouvet, Camille Zizka
Executive production: Iconoclast – Nathalie Lecaer
TV Prod: HRCLS / Prose On Pixels France - Benjamin Besnainou, Hind Assabi
Director: Vincent Lobelle
Post-production: HRCLS / Prose On Pixels France
Music : « Far From Over » Vince Di Cola, Frank Stallone
©Famous Music Llc, with the kind authorization of Sony Music Publishing France


About Accor

Accor is a world leading hospitality group offering experiences across more than 110 countries, with 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

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