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CharterUP’s Group Transportation Platform Launches Dedicated Fleet and $50M Expansion Across the Bay Area

The investment will go towards marketing and sales, including the addition of dedicated fleets and strategic new hires to expand the platform’s presence in the region

Over the past two years, the surge in bookings has led to an over 500%+ increase in revenue across the Bay Area alone, signifying market penetration and ongoing demand

Completing more than 17M passenger miles in the Bay Area in 2023, CharterUP helped eliminate 10M metric tons of carbon emissions by taking cars off the road

San Francisco, CA – WEBWIRE

CharterUP, the first fully integrated charter bus platform for corporations, consumers and operators, today announced a $50M investment to transform group transportation in the Bay Area through reliable, seamless and premier group travel experiences. The funding will go towards ramping up marketing and sales efforts, including expanding its network of operator partners and dedicated fleets and increasing its sales team in San Francisco.

CharterUP is the leading group travel marketplace and the country’s largest platform for charter services. Its tech-driven platform seamlessly connects companies, individual users, and operators to a network of over 5,000 vehicles for real-time availability and on-demand booking. Since January 2022, bookings on CharterUP’s platform across the Bay Area have surged by 400% resulting in an over +500% increase in local revenue. This growth underscores the rising demand for CharterUP’s services and its ability to scale operations effectively, showcasing robust financial performance and market penetration. The investment will help bolster the company’s presence across the region, which today includes over 200 buses.

“Across the Bay Area, more companies are returning to the office post-pandemic driving a massive rise in demand for commuter shuttle services. At CharterUP, we’re committed to filling that void with reliable, seamless, transportation services available on-demand,” said Armir Harris, CEO and Founder of CharterUP. “In addition to our $50M investment, we’ve added two new locations with dedicated fleets, to meet growing market demand, expand travel options to our customers, and promote reliable and sustainable travel options across the region.”

By replacing individual car usage with buses for more than 25 million passenger miles in the Bay Area, CharterUP prevented up to 10 million metric tons of CO2 emissions in 2023 alone. As San Francisco aims for 80% of its transportation to be by transit, biking, walking, and carpooling by 2030, CharterUP’s platform is a key partner in delivering sustainable transportation options.

”Partnering with CharterUP has been a game-changing experience for Evolve,” said Sunny Muhamadiev, the owner of Evolve Executive Car Services, one of CharterUP’s newest operating partners in the Bay Area. “We’ve invested in four new full-sized motorcoaches – each valued at more than $100,000 – because we firmly believe in the tremendous growth CharterUP will bring to our business. Their innovative technology and seamless user experience, from booking to live tracking, have revolutionized our operations. We’re excited to uphold the high standards CharterUP has established, ensuring an exceptional journey for our shared passengers"

The news comes on the heels of several strategic new hires across the Bay Area, including the addition of Chief Marketing Officer Denis Scott, formerly of Lyft and OpenTable and Chief Revenue Officer Tyler Baldwin formerly of Reali, LinkedIn and Pinterest. CharterUP currently serves a diverse range of clients in the Bay Area, including schools, corporations, sports teams, and universities such as Aspire Public Schools, San Francisco Job Corps, Checkr, KKR, and Loyola University. CharterUP also offers shuttle services for major events like BottleRock and Outside Lands and unique travel experiences such as wine-tasting tours, festivals, and sporting events.

Now available for booking on the platform, CharterUP is providing dedicated shuttle services to area concerts, sports events, wine tastings and more. For more information about CharterUP, including where to book your next group trip, visit

About CharterUP
CharterUP is the first fully integrated marketplace for bus charters in the U.S. Built for corporations, individual users and operators, its platform removes the friction from reserving private group transportation by instantly connecting bookers to a virtual fleet of local bus operators. Its platform features a suite of capabilities that includes instant booking, real-time availability & tracking, and dynamic pricing via self-serve technology. Combined with its growing virtual fleet of over 5,000 fully integrated charters, CharterUP delivers unmatched accessibility, accountability, and transparency never seen before in the charter bus space. CharterUP earned the No. 2 spot on Inc. 5000’s 2023 list of America’s fastest-growing private companies. Founded by long-time charter bus entrepreneur Armir Harris in 2018, CharterUP is headquartered in Atlanta and Austin and works with operators in dozens of local markets nationwide. For more information, visit

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