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U.S. Tattoo Studios & Tattoo Removal Services Is A $4.5 Billion Industry

Tattoo Studios Recover Strongly From The Pandemic

New Marketdata Report
New Marketdata Report

More Americans Than Ever Are Inked, But Some Have Regrets"

June 20, 2024: Marketdata LLC, a leading independent market research publisher of “off-the-shelf” studies about service industries since 1979, has released a new 75-page report entitled: U.S. Tattoo Studios & Tattoo Removal Services: A Market Analysis . This is a new business report about a booming personal service business. The study examines in detail the nature and operations of tattoo studios in America.

“Tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials and Gen Z, fueling an industry comprised of 11,600 tattoo studios. The industry, which also includes tattoo removal services, is estimated to be worth $4.5 billion, and is growing strongly.”, according to John LaRosa, Research Director.

Major Findings:

* Marketdata estimates that revenues of this market will reach $4.48 billion this year.

* Tattoo application: by an estimated 11,600 tattoo studios and 52,000 independent tattoo artists. Market value: $3.08 billion.

* Tattoo removal: by a combination of commercial and medical practitioners (tattoo studios, med spas, dermatologists, plastic surgeons). Market value: $1.86 billion.

* Marketdata analysts think that U.S. tattoo studios’ revenues will grow 7.7% yearly through 2030, and the tattoo removal market will grow by 11%. per year.

* Almost one-third of American adults now have a tattoo. Women are more likely to have tattoos than men. 24% of those with a tattoo regret it and may want to have it removed.

* This is a fragmented market comprised of many small, privately-owned businesses (studios) that have a high profit margin but low gross revenues of $250,000 per year. There are no public companies or large chains.

* The business is recession-resistant, but not recession-proof. The market sees a major uptick in business immediately after major social and economic events (recession, pandemic, etc.).

* There are roughly 52,000 tattoo artists in the U.S., who earn $ 51,867 per year, on average. Many link up with local tattoo shops and split their earnings 50/50 with the owner, but some remain independent and set up shop at home.

* The industry does not lend itself well to franchising, due to the independent nature of tattoo artists and resistance to commoditizing their services.

* In large metro areas, shops with 5 or 6 artists renting space, it’s not unusual for a studio to generate $500,000 or more per year in receipts.

* Six states capture 40% of national tattoo studio receipts and shop locations: California, Florida, Texas, New York, Pennsylvania and Ohio.

* The tattoo removal market is growing strongly, with 164,000 procedures performed by dermatologists in 2019. Laser equipment technology is improving and the cost will no doubt come down as new and better machines enter the market.


U.S. Tattoo Studios & Tattoo Removal Services: A Market Analysis, published in June 2024, is an independently researched “off-the-shelf” study. The study is 75 pages in length and costs $995. For the research, Marketdata interviewed market competitors, used Census Bureau data, consumer polls, trade associations, websites, and magazines, combined with original Marketdata research and phone interviews… This study examines the industry’s structure and history, revenues from 2007-2030 Forecast, key industry trends and issues, demand indicators, extensive operating ratios, and competitor profiles. Executive Overview available for $99.


Marketdata Enterprises, Inc., is a 45-year old independent market research and consulting firm that publishes market and industry studies covering a wide range of service, healthcare and emerging niche businesses. John LaRosa is available for interviews. (813-971-8080). A detailed report Table of Contents is available by email or the company website. Marketdata LLC, 7210 Wareham Drive, Tampa, FL 33647, or see

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