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Authentic Appoints Warren Bowers as General Manager of Africa

Fashion and Sports Brand Executive Will Oversee the Authentic’s Growth Across the Region


Authentic Brands Group, a global brand development, entertainment and marketing platform, today announced the appointment of Warren Bowers as General Manager, Africa. In his new role, Bowers will spearhead Authentic’s expansion strategy across Africa, cultivating strategic partnerships to drive long-term value and growth for its portfolio of iconic and world-renowned brands.

“This strategic appointment underscores Authentic’s commitment to expanding its presence in emerging markets worldwide where our brands can lead,” said Henry Stupp, Regional President EMEA & India - Lifestyle. “We had the privilege of working closely with Warren during Reebok’s launch across Africa and are excited to welcome him as Authentic’s first team member based in the region.”

With more than 25 years of experience in the fashion, outdoor, and sports sectors, he has a proven track record of success in assembling top-performing teams, progressing from managing director to overseeing retail, wholesale distribution and licensing responsibilities.

Bowers’ previous roles include serving as the Managing Director at Bounty Brands as well as Senior Retail Director at Adidas. The appointment reaffirms Authentic’s dedication to recruiting top talent as it expands its physical presence with new offices globally. With Bowers’ expertise in brand strategies, channel development and brand management, Authentic looks to drive long-term growth for its portfolio of iconic brands across an increasingly engaged region.

“I am pleased to lead the charge for Authentic’s impressive portfolio across Africa,” said Bowers. “The African market presents a tremendous opportunity for growth, and I am excited to work with our partners to expand our brand presence, drive long-term growth and create lasting value in this diverse region.”

Based in Cape Town, South Africa, Bowers’ appointment is effective immediately.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic’s brand portfolio includes Shaquille O’Neal®, David Beckham®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Sperry®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Spyder®, Volcom®, Prince®, Izod®, Van Heusen®, Hart Schaffner Marx® and Thomasville®.

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