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Calvin Klein, Inc. Unveils New Global Flagship Store on Avenue Des Champs-Élysées in Paris, France


WEBWIRE

Calvin Klein Inc. today announces the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées, on June 14, 2024. The store features Calvin Klein’s new design concept, Chalk, and introduces the most immersive brand experience on one of the world’s most celebrated fashion avenues.

The 600 square meter store spans three stories and sits within one of the world’s premier shopping destinations, establishing Calvin Klein in the heart of the city and introducing customers to its full lifestyle offering.

The flagship’s façade integrates the location’s original stone, featuring large, bright windows that suffuse the space with natural light and invite customers and passersby to explore a curated environment centered around the brand’s singular vision. Each floor presents a clean, natural canvas to showcase the latest collection, with women’s housed on the ground floor and men’s on the mezzanine. The lower level offers the largest in-store Calvin Klein underwear and loungewear department in Europe, reflecting the brand’s strength in the category. The store provides an elevated setting to host unique seasonal experiential concepts and consumer activations, and upon opening will be home to a limited-edition menswear and womenswear capsule designed in a bespoke color palette with custom Calvin Klein Paris branding.

On the opening, Calvin Klein Global Brand President Eva Serrano said, “I started my career as a sales assistant, and the lessons I learned in that store – about product, about the environment, about how to make an impact on customers – continue to drive the vision for Calvin Klein. The Champs-Élysées flagship embodies everything that Calvin Klein stands for, creating an environment that inspires our consumers and encourages them to experience the Calvin Klein lifestyle, not just through our products, but also our aesthetics.”

The Chalk store concept reaffirms the brand’s modern, minimalist, and sensual design codes through an elevated consumer experience and intentional design scheme brought to life through communicative architecture, contemporary finishes and monochromatic palettes. Grounded in the Calvin Klein aesthetic, tonal shades explore texture and form, while stainless steel surfaces contrast wood accents, minimalist furniture and soft lighting. Inviting fitting rooms feature Douglas fir wood accents, textured carpets and soft lighting for a comfortable experience. Around the store, campaign images reinforce the brand’s visual identity and highlight the latest refined styles that embody Calvin Klein’s iconic approach to modern minimalism.

The Calvin Klein Champs-Élysées store establishes the brand’s retail presence in the fashion capital while reasserting its premium positioning with consumers. Calvin Klein will continue to roll out the Chalk concept in stores around the world, introducing major markets and their consumers to the premium representation of the brand.

Calvin Klein
44 Avenue des Champs-Élysées,
75008, Paris, France

Monday to Sunday: 10:00 a.m. to 8:00 p.m.


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