New Balance and Shohei Ohtani Unveil Logo Ahead of Season Start

Today, New Balance and Shohei Ohtani officially revealed the two-time American League MVP’s logo at the start of the MLB World Tour: Seoul Series presented by Coupang Play. As the only player in MLB history to receive multiple American League MVP titles through a unanimous vote, Shohei continues to break records in baseball and bring new fans to the sport. 

Shohei’s logo shows his athleticism and unique ability as a hitter and pitcher marking a significant moment in an already historic career. Shohei’s love of the game is most evident in his base running, and his logo is a sketch of him rounding first base; a nod to his base running ability which further highlights his dominance in the sport.

“To finally reveal this special logo that I’ve worked closely on is truly an exciting moment for me,” says Shohei. “It is a visual representation of my journey in baseball and I am excited to share it with the world. I also look forward to using this logo with future projects that we will reveal throughout the 2024 season.”

To celebrate Shohei’s new logo, New Balance will host an exclusive pop-up at the brand’s Brentwood location on Wednesday, March 27^th from 3-7PM where fans can purchase a limited-edition t-shirt featuring the new logo. In addition, New Balance and Shohei will have 50 New Balance gloves available for sale that are replicas of the very glove that was created specifically for Shohei.

“Since joining forces with New Balance, Shohei Ohtani has been nothing short of incredible to work with both on and off the diamond. We have collaborated with Shohei on charitable endeavors in Japan, global brand storytelling, product, and a lot more still to come,” says Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising. “Shohei is truly a reflection of our values, and this is just the beginning. We will continue to innovate, inspire, and give back in a way that can only be expressed through Shohei.”

To further commemorate the new logo and the start of the new baseball season, New Balance will debut a new We Got Now campaign spot featuring Shohei. The new ad will be featured across broadcast and out-of-home advertising around the world, giving fans another look at one of the best athletes in the world.

For more information, please visit www.newbalance.com/baseball.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world.  New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K.  New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.  To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.