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UNESCO and TikTok collaborate on Safer Internet Day to support media literacy

On Safer Internet Day (6 February) UNESCO partners with TikTok on a digital campaign emphasizing the importance of Media and Information Literacy in creating a safer digital space.


“Creating an environment where citizens are protected from potential online risks and empowered with the necessary tools and knowledge to navigate the digital landscape fairly has become a global necessity. Engaging with TikTok and its community on Safer Internet Day exemplifies UNESCO’s long-standing commitment to fostering Media and Information Literacy for all and, through it, a more informed, ethical, and resilient digital community.” - Tawfik Jelassi, Assistant Director-General for Communication and Information, UNESCO

The internet has helped connect billions of people around the world to each other, enhancing access to information, supporting livelihoods and helping educate new generations. Internet users should be aware of threats that the online world can potentially present, for example invasion of privacy, identity theft, spread of mis- and disinformation, offensive images and messages and cyberbullying. 

The goal of Safer Internet Day is to empower citizens with skills to use digital technology responsibly, respectfully, critically and creatively thereby minimizing the risks associated with the internet. Through this campaign with TikTok, UNESCO reminds people that the digital world knows no borders, and collective efforts are needed to ensure a safer internet for all.

“This Safer Internet Day, we’ve launched an educational hub, available directly on TikTok, where people can learn more about our safety tools and watch helpful videos from UNESCO and our network of online safety partner organizations.” - Dr Nikki Soo, Safety and Well-being Lead, Government Relations and Public Policy for Europe, TikTok

UNESCO supports the development of Media and Information Literacy and Digital Competencies for all to enable people’s ability to engage critically with information, navigate the online environment safely and fairly and ensure there can be trust in our information ecosystem and in digital technologies. 

As part of the Safer Internet Day campaign, UNESCO has released a video on its TikTok account providing advice to users on how to fairly behave on social media: 

Dos on social media:
  • Monitor and limit your consumption of social media.

  • Remind yourself the internet is not private.

  • Report any misconducts on the platforms.

Don’ts on social media: 
  • Do not let social media consume your time.

  • Do not become a hater.

  • Do not share unverified content.

As part of its MIL programme, the Organization particularly focuses on enhancing the capacities of policymakers, educators, information and media professionals, youth organizations, and disadvantaged populations. UNESCO assists Member States in formulating national media and information literacy policies and strategies to create a trustworthy digital environment.

Learn more

Media and Information Literacy and Digital Competencies


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