Deliver Your News to the World

London Fashion Week Presented by 1664 Blanc Is Taking Over London Here’s How to Get Involved

Photo: British Fashion Council
Photo: British Fashion Council

Explore the full programme of events here.

We are delighted to release the programme of events and activations for its City Wide Celebration, taking place from Friday 16th to Tuesday 20th February alongside London Fashion Week presented by 1664 Blanc (LFW). With 2024 marking 40 years of LFW, the year will celebrate London’s position as a world leading cultural capital and its creative community. LFW February will ignite the imagination, honouring the breadth of creative talent in London.

Get involved and explore the city’s renowned shopping destinations through an exciting programme of 500 events and activations open to the public with 180 brands participating. City Wide Celebration showcases London’s creativity and innovation and highlights fashion at the intersection of culture, with activations including; exclusive panel discussions, pop-ups, DJ sets, discounts, designer Q&A sessions, personalised gifts, collection launches and creative workshops.

Caroline Rush, CEO, British Fashion Council, said “We are thrilled to bring London Fashion Week presented by 1664 Blanc to the public this season with a lineup of over 500 consumer facing events and activations running throughout the week. With something for everyone, from shopping and exhibitions to the best bars and restaurants, our seasonal City Wide Celebration reflects the true spirit of this city - its diversity, creativity and innovation.”

Discover the below highlights:

1664 Blanc x Selfridges

Selfridges, 400 Oxford St, London W1A 1AB

Tuesday 13th February – Tuesday 27th February

1664 Blanc will activate EXPLORATIONS IN BLUE at Selfridges for LFW. Featuring a striking glass deconstruction of the 1664 Blanc bottle in the Duke Street windows, a contemporary kiosque serving 1664 Blanc, Parisian treats and “Le Journal Bleu”, a limited edition newspaper detailing news from LFW. 1664 Blanc will host a rich fashion programme in the Selfridges Cinema to coincide, with talks by industry insiders and fashion trailblazers including BFC NEWGEN designers Tolu Coker, Saul Nash and Aaron Esh. Aaron Esh has also created a limited-edition merino wool scarf in the iconic cobalt blue, sold exclusively at Selfridges when purchased with 1664 Blanc.


Bulgari, 177-178 Sloane Street, SW1X 9QL

Friday 16th February - Tuesday 20th February, 10am - 6pm

Head down to the Sloane Street boutique to celebrate the launch of Bulgari’s latest B.zero1 collection. Discover its distinctive spiral shape marking it as both an icon of contemporary jewellery design and a powerful symbol of perpetual change, inviting the wearer to embrace opportunities and embark on new journeys. Experience personalised jewellery styling and enjoy a glass of champagne as you immerse yourself in the world of B.zero1.

Hervia Bazaar

Friday 16th February - Sunday 18th February

Hervia x Creative Incubator presents a dynamic initiative nurturing emerging designers in retail. As part of their monthly showcase series, we spotlight innovative emerging talents in the design realm. Our inaugural feature showcased JORDANLUCA. Subsequent initiatives have proudly featured exclusive collections from rising designers. Join us on our social media channels (@herviaofficial) from Friday 16th February to Sunday 18th February for an exclusive showcase of multiple emerging designers.

Karl Lagerfeld 

Karl Lagerfeld Store, 145-147 Regent Street, W1B 4JB

Saturday 17th February, 3pm – 7pm

Explore the world of Karl. Visit the Karl Lagerfeld store in London Regent Street and get inspired by the latest collections. Enjoy DJ entertainment and complimentary drinks crafted in the collection’s unique colours while having your personalised sketch illustrated by an artist in store.

London College of Fashion (UAL)

London College of Fashion, UAL, 105 Carpenters Road, Stratford, E20 2AR

Saturday 17th February, 10am - 5pm

London College of Fashion (LCF), UAL is a recognised global leader in fashion education with its annual February postgraduate showcase known throughout the industry as a glimpse into the future of fashion. This year’s event, LCF24: an official part of LFW, is the first to take place inside LCF’s new East Bank campus. Featuring designs, films, photography and more from the college’s design, communications, and business schools, LCF24 demonstrates how their students look beyond traditional notions to imagine a new and exciting future.

Malone Souliers 

Malone Souliers, 19 Mount Street, W1K 2RN

Friday 16th February - Tuesday 20th February, 1pm - 5pm

Malone Souliers invites you to our flagship store for a special shoe personalisation event where you can have your Malone Souliers shoes engraved with your initials by professional calligrapher Nadia Chin. This service will be offered free of charge to those who make a purchase on Friday, as well as to anyone who wishes to bring along an existing pair of Malone Souliers shoes. Complimentary champagne and light refreshments will be served throughout and an exclusive gift will be given alongside any purchases made during LFW.

Matches Fashion

Matches Fashion, 5 Carlos Place, W1K 3AP

Friday 16th February – Monday 19th February, 10am – 5:30pm

Following on from four successful seasons, the Raey café will return to 5 Carlos Place for LFW in February 2024. Raey will partner with EDIT for a four-day pop-up in the attic. Guests are invited to 5 Carlos Place to enjoy the café and shop and experience the new Raey collection on the first floor.


Penhaligons, 25 Kings Road, SW3 4RP

Friday 16th February - Tuesday 20th February, 2pm - 5pm

You won’t believe your nose! Discover that fragrant love is blind with the scentsational Olfactorium Experience. No bottles, no labels, no distractions that might sway one’s opinion. Book your experience at the Penhaligon’s store located at 25 King’s Road and dig your nose into the perfumer’s mystical, magical vases to choose a scent based entirely on nasal attraction. Enjoy a complimentary glass of English sparkling wine as well as a gift from us.

Petersham Nurseries 

The Petersham, 2 Floral Street, Covent Garden, WC2E 9FB

Friday 16th February - Tuesday 20th February, 12pm - 9pm

Located in Central London, The Petersham focuses on the finest seasonal produce, quality ingredients and Italian flavours, serving lunch, dinner and afternoon tea. Drawing inspiration from the family home, Petersham House in Richmond, the interiors of this stunning Floral Court venue demonstrate the Boglione’s passion for contemporary art, Murano glassware and understated grandeur, reflecting their personal tastes and collections.

Russell & Bromley 

Russell & Bromley, 395/397 Oxford Street, W1C 2JY, Russell & Bromley, 64 King’s Road, SW3 4UD

Thursday 15th February – Sunday 18th February, 10am – 4pm

Russell & Bromley will be offering a fully branded coffee station in their Mayfair and Chelsea stores. Guests can claim their free coffee/matcha/chai/etc whilst shopping in store. Russell & Bromley will also be offering a complimentary tote bag with every purchase. Calligraphers from The Modern Calligraphy Co will be in store during LFW to personalise tote bags.

San Carlo 

Alto by San Carlo, The Rooftop, Selfridges, Oxford Street, W1A 1AB

Cicchetti Knightsbridge, 6 Hans Road, Knightsbridge, SW3 1RX

Friday 16th February - Tuesday 20th February, 7pm - 11pm

At San Carlo, they integrate fashion and design into their creative processes, aiming for a unique style while representing the rich variety of seasonal ingredients. To celebrate the inspiration San Carlo gets from fashion, they will be offering exclusive LFW cocktails, musical entertainment and a chance to win a dining experience at one of our restaurants during LFW.


Shaku, 13 Canfield Place, NW6 3BT

Friday 16th February, 3pm - 5pm

Join Shaku for a flower drawing class for adults. Resident designer, Shakera, will show you how to draw your own floral masterpiece, and you get to take home your design. There will be teas and coffees on hand so you can draw and relax, surrounded by a beautiful floral collection at the cosy, sunlit HQ. Classes cost £10 and all materials will be provided.

The Fashion School

6 Burnsall Street, First Floor, SW3 3ST

Friday 16th February, 12pm - 3pm

Learn how to sew a sustainable silk sleep mask using The Fashion School’s finest sustainable deadstock silk with soft bamboo and cotton wadding from luxury designers and brands. The Fashion School will teach you step by step on one of their domestic machines as well as provide a template to trace around to ensure you create that perfect luxury sleep accessory and get the most out of this creative and skills based workshop.

The BFC would like to thank all activating brands:

Adesso, ALOSH London, Alto by San Carlo, Anabela Chan Joaillerie, Anciela, Anya Hindmarch, APM Monaco, Astley Clarke, Azzurra, Bar Kroketa, Bella Freud, Blanc, Blink Brow Bar, bloobloom, BOTTLES | Wine Bar, Boys Own, By Rotation, Restaurant, Shop, Browns, Bulgari, ByVarga, Catherine Best, Cicchetti by San Carlo, Chotto Matte, Completedworks, Cosmetics à la Carte, Cyberdog, Dehesa, DELA ÉVA , De La Vali, Dermalogica, DI PETSA, Edeline Lee, Elena Morales, Emily Carter, Escada, Femponiq, Fendi, Free People, French Connection, GeeGee Collection, GoodHood, HALFPENNY LONDON, Harrods, Hervia Bazaar, Home House, Hotlips by Solange, Isabel Manns, Isola by San Carlo, Jayne Pierson, Jessie Western, Jimmy Fairly, John Lewis, Jordan Luca, Kanishka by Atul Kochhar, KARL LAGERFELD, KASSANDRA GORDON, Kuoni Travel, La Goccia, Lepa Punca, Les Nereides, Lilienblum, Lily Phellera, London College of Fashion (UAL), LUCI, LU MEI, Maje, Maldito Sweet, Malone Souliers, Manzi’s, Maria Grachvogel, MATCHESFASHION, Meat the Fish, Miznon Soho, Moscot, Museum of London, My Wardrobe HQ, Nadia Chin, NOIRGAZE, NOW Gallery, NU, Ormonde Jayne, O Pioneers, OG Kicks, PAIGE , Paloma Suárez, Pastaio, Pedro Palmas, Penhaligons, Peter Jones, Petersham Nurseries, Phase Eight, Piferi, Prestige Cars and Couriers, Rabbit, RAISHMA, Really Wild Clothing, Rejina Pyo, Rosamund Muir, Russell and Bromley, Sanyukta Shrestha, Selezza London, Selfridges, Seven Dials Market, Shaku , Sip and Paint, Sofitel London St James, Space NK, Stephens Jones Millinery, Stevie Crowne, St James Bar, Sticks’n’Sushi, Strathberry, Sumosan Twiga, Tammam, The Avocado Show, The Bo Tree Hotel, The Fashion School. The Franklin London - Starhotels Collezione, The LaLee, TOGA TOO, VANASSIBARA, Whistles, Wild Honey St James, W. Salamoon & Sons, Yoko London, Zebrano Soho and Zuma London.

The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for LFW February 2024 alongside our Official Partners: 1664 Blanc, Diet Coke, The Londoner and TONI&GUY. Official Suppliers: FORA. Official Supporters: Department for Business and Trade, HM Government, Mayor of London

( Press Release Image: )


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.