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British Fashion Council Announces 1664 Blanc as Principal Partner of London Fashion Week


We are delighted to announce1664 Blanc†as the Principal Partner of London Fashion Week (LFW), with the year-long partnership starting from February 2024. With 2024 marking 40 years of LFW, the year will celebrate Londonís position as a world leading cultural capital and its exceptional creative community. LFW February will ignite the imagination, honouring the breadth of creative talent in London.

2024 sees LFW join forces with the 1664 brand which in turn is celebrating 360 years and is marking the occasion with the UK launch of itsí super premium lifestyle brand 1664 Blanc. Playfully elegant with a modern twist, the brand takes a design-oriented approach with its iconic cobalt blue bottle, elevating shared moments through great taste. Through a celebration of culturally relevant moments and a series of fashion collaborations, both brands will work together to support British designers and creatives, ensuring the best possible experience for participating brands, press and buyers.†

Caroline Rush,†Chief Executive, British Fashion Council commented:†ďWe are very excited to announce 1664 Blanc as the Principal Partner for London Fashion Week. The event is a showcase of incredible fashion talent and provides a broader cultural moment for the UK and celebrates Londonís creative spirit while amplifying our fashion talent globally. We look forward to working with 1664 Blanc to create unmissable moments that spotlight just that.Ē

Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Marston Brewing Company says, ď1664 Blanc is already a global success story with part of its success down to its strategic partnerships with the global fashion industry. As a fashion powerhouse in the UK, LFW was the obvious partner to get the UK launch of Blanc off to an unmissable start. We are looking forward to the year ahead as we partner with LFW amongst other initiatives, to champion emerging UK fashion talent whilst reflecting the brandís design-oriented approach.Ē†

Accreditation for LFW February 2024 is now open. Accreditation is reserved for fashion industry professionals attending the event in a work capacity (press, buyers, influencers, stylists, photographers, broadcasters, sales agents). Apply for accreditation here.

The generosity and commitment of our partners, suppliers and supporters is more vital than ever. Please help us by acknowledging their support for LFW February 2024 alongside our Official Partners: Diet Coke, The Londoner and TONI&GUY. Official Suppliers: FORA. Official Supporters: Department for Business and Trade, HM Government, Mayor of London

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