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Serra Ventures and Grondex International Partner Up for Next Ag & Food Tech Fund

Champaign, IL – WEBWIRE

Champaign, IL, January 9, 2024-- Serra Ventures, LLC, a Champaign-based venture capital firm with offices in San Diego, Chicago and Park City, announced in the first week of 2024 that it has partnered with Grondex International, B.V., a Netherlands-based farmland management firm, to create the Serra-Grondex Ag & Food Tech Fund II, LP.

The directors of Grondex, Joost Pennings and Peter Prins, bring a wealth of agriculture and finance experience to the relationship. They manage thousands of acres of farmland and farm operations for institutional investors in Europe. The three managing partners of Serra, Tim Hoerr, Dennis Beard and Rob Schultz, each boast more than a decade of venture experience in food and ag technology, having invested in over 50 ag tech start-ups since 2011. The partnership brings together two strong teams with over 150 years of collective experience that will work in tandem on all aspects of the Serra-Grondex Ag & Food Tech Fund II, including deal sourcing, financing transactions, and post-investment coaching of portfolio companies.

“We are very excited about this powerful partnership with Grondex. Joost Pennings is a world-renowned agricultural economist at Wageningen University and Former Faculty Excellence Professor at University of Illinois. His colleague Peter Prins is an experienced risk manager, data analytics expert and practitioner of cutting-edge farming techniques. We see tremendous value combining our ag tech venture expertise with this experienced team from the Netherlands, one of the world’s leading ag and food ecosystems,” said Tim Hoerr, CEO of Serra Ventures. “As Europe’s leading regenerative farming asset manager, Grondex offers unmatched insight and reach into the Ag and Food space from a global perspective. We look forward to solving the world’s biggest problems in Ag and Food together.”

”We are thrilled to join forces with Serra Ventures,” says Peter Prins, co-director at Grondex International. “Our shared commitment to foster regenerative solutions in the Ag and Food Tech sector is more than a business venture; it’s a step towards a healthy and sustainable future. We look forward to build upon Serra Ventures’ impressive track record and to extend Serra’s network to Europe. Together, we aim to support founders that transform the Ag and Food industry, fostering startup growth that benefits both the economy and the planet"

About Serra Ventures, LLC

Serra Ventures is a venture capital firm investing in early-stage technology companies throughout the U.S. and in selected international regions. Its most recent focus has been on the Ag Tech and Food Tech sectors. The profile of an ideal startup for consideration by Serra is a Series Seed Plus, A or B company that has successfully achieved product-market fit with a novel product offering and is demonstrating strong revenue growth.
Serra Ventures has offices in San Diego, Chicago, Park City, and Champaign, Illinois. The managing partners are former successful entrepreneurs who seek to serve their portfolio companies with real-world insight, hard work, and a valuable network. In addition to capital, Serra works alongside its entrepreneurs in all areas of growth from strategic planning and partnerships, through business development and capital formation. As portfolio companies scale, Serra co-invests with leading venture firms. For more information, visit

About Grondex International, B.V.

Grondex is Europe’s leading regenerative farming asset manager based in the Netherlands. The firm purchases land and uses regenerative farming and rewilding practices to improve nature, reduce emissions and capture carbon. By doing so Grondex generates strong environmental and financial returns.

The Grondex directors support startup founders with a great network in the agricultural and food industries that includes key relationships with major food processors and retailers. Their unique knowledge of the supply chain – from farm to fork – brings a distinct competitive advantage to their constituents. For more information, visit

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 Agriculture Technology
 Ag And Food Tech
 Venture Capital

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