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Bulgari and Save the Children Celebrate 15 years of a successful partnership with the launch of a new custom-made necklace and the #withmewithyou Campaign


With me, with you and with all those who believe in the importance of the philanthropic cause. Since 2009 Bulgari has been side by side with Save the Children to support the world’s most vulnerable children.

Over the past 15 years Bulgari has been a proud partner of Save the Children raising over $105 million through the sale of a custom-made jewelry collection created by the Roman jeweler for this purpose. This has allowed Save the Children to reach over 2 million children in 37 countries, primarily guaranteeing quality education, youth empowerment, emergency responses and the fight against poverty. A path to save the future of disadvantaged children has been built over time, step by step, with a wide range of long-term projects that have positively impacted many individual lives.

But there’s much more work to be done for 468 million children living in conflict affected areas, 222 million crisis-affected children and adolescents in need of education support, and 153 million children facing acute hunger around the world.

“Walking alongside Save the Children for 15 years has been a great honor for Bulgari,” said Jean-Christophe Babin, Bulgari CEO. “Together we were pioneers in creating a partnership, carrying out long-term projects and giving concrete support to millions of children. We celebrate this important anniversary with the aim of not stopping, but continuing with the same strength and common passion in giving opportunities and light on the path to many other children.”

On this momentous anniversary, Bulgari has decided to renew its commitment through the release of the new #WITHMEWITHYOU campaign and the introduction of a new pendant necklace enriching the custom-made jewelry collection. Inspired by the signature line B.zero1 Rock, the sterling silver necklace featuring a round pendant with edgy metallic studs will be sold at the retail price of 800 EUR (US$760) of which 95 EUR will be donated to Save the Children. Starting from January 1, 2024, the same amount - increased by Bulgari to strengthen its commitment - will be donated for each piece sold of the collection, which today also includes a ring (600 EUR / US$580), a bracelet (650 EUR / US$620) and two other pendant necklaces sold respectively at 790 EUR (US$770) and 700 EUR (US$660).

“Save the Children and Bulgari have spent the last 15 years working together to make the world a better place for children,” said Claudio Tesauro, Chair of Save the Children Italy.   “This key milestone marks both the end of a fantastic path travelled together and also an exciting new beginning. I am thrilled that Bulgari has chosen to celebrate this continued partnership with Save the Children with a new unique piece of jewelry: a symbol of the change this collaboration has brought about in the lives of millions of children around the world. Each child has a unique story of resilience and strength that deserves to be told, and we are delighted that Bulgari continues to support us in this endeavor.”

Shot under the artistic direction of the illustrious photographer Fabrizio Ferri (who also worked on the first and other important Bulgari and Save the Children campaigns over the years), the new solidarity campaign #WITHMEWITHYOU focuses on the connection between all those who are part of this chain created by Bulgari and Save the Children.

The campaign will be released starting with images on January 1 and fully unveiled with videos on February 7. Bulgari Global Brand Ambassador Anne Hathaway becomes part of this community and joins its commitment with a message about the importance to go further and do more. Supermodel Eva Herzigova guides us into the world of Sumiya, a young girl from Nepal who joined the Youth Empowerment Bulgari program to learn what is required to start a business. Image Architect Law Roach tells the story of Raneem from Syria, a refugee from the Zaatari camp who learned how to go beyond boundaries through the power of education.  Fashion model and actor Jon Kortajarena offers a glimpse into the life of A-Dang, a child coming from what is considered one of the poorest districts in Vietnam, who joined a Bulgari education program guaranteeing bilingual education for children of ethnic minorities in remote areas. Finally, conductor and composer Beatrice Venezi shows her admiration for Litzy, a Bolivian girl who learned to take care of herself and to practice resilience by building her own business of beekeeping.

The new Bulgari and Save the Children pendant necklace will be exclusively available for pre-sale on from January 2 and worldwide in selected Bulgari stores starting from January 15.

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming the future we share. Our resultsfinancial statements and charity ratings reaffirm that Save the Children is a charity you can trust. 

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