A New Hue for New York

NEW YORK - Chase has pumped up the visibility and convenience for banking customers across the Tri-state area with a complete makeover of its branches and ATMs.

Chase is using the glow of bright blue signs to help customers find its more than 800 branches and 2,300 ATMs in New York, New Jersey and Connecticut. The newest additions are the signs at 339 former Bank of New York branches that take on the Chase brand.

Chase has been updating its existing branches and replacing the navy-and-red color scheme with the new, bright blue logo and innovative branch layout. It also has opened 74 new Tri-state branches in the last three years and extended its hours at most locations. In all, Chase has made substantial investments in the new branches, new ATMs and the refurbishment to support its continued commitment to being the best and most convenient bank in the Tri-state.

“We have doubled our presence over the last couple of years and just made New York City’s most convenient bank even better and brighter,” said Charlie Scharf, head of Retail Financial Services for Chase. “Now that our branches are under one computer system and brand, we can fully serve our customers both where they live and work.”

In two weeks, Chase will launch a multi-million dollar advertising campaign in the Tri-State area - titled “Tap into the Chase Glow” - designed to welcome consumers and small businesses to its branches and ATMs and reinforce its continued investment in the market.