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Experience Hip-Hop History with “Breakin’ B.I.G.”: The Sandbox and Warner Music Group’s Latest Game, Celebrating The Legacy of The Notorious B.I.G.

A side-scrolling, 90s inspired game, B.I.G. exclusive avatars, and unique collectibles drop fans in the King of New York’s world


WEBWIRE

The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, and Warner Music Group (Nasdaq: WMG), the global music entertainment company, announced today the launch of a unique experience for hip-hop fans: “Breakin’ B.I.G.”. A nod to the beloved side-scrolling games of the 1990s, “Breakin’ B.I.G.” immerses players in a neighborhood where The Notorious B.I.G. reigns supreme. The new game celebrates the era when Biggie rose to dominate the airwaves and brings the G.O.A.T. to today’s music fans in a whole new way, with homages to his cherished Brooklyn roots and the formation of Junior M.A.F.I.A.

Several exciting activities are set to launch in December, including the playable “Breakin’ B.I.G.” experience, an exclusive avatar collection, and the freshly revamped Warner Music Group social hub. “Breakin’ B.I.G.” invites players to step into a 2D arcade-style world set in the music-infused backdrop of 1990s Brooklyn, where they assume the role of an aspiring rapper with deep admiration for Biggie, striving to make it big in the music industry. In this role, players will engage with Biggie and other characters to complete quests essential to earning his respect, such as revitalizing Brooklyn neighborhoods, confronting those who dare to challenge Biggie’s influence, and assisting the hip-hop legend in achieving even greater success.

“The Notorious B.I.G. is one of the most respected hip-hop artists of all time, so we are honored to be included in his lasting legacy through our partnership with Warner Music Group,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “I’m excited for our players to explore a rich Brooklyn environment with an arcade-inspired feel unlike anything we’ve done before. Fans will interact with Biggie in entirely new ways as they immerse themselves in a throwback 90s adventure.”

Elliot Osagie, Chief Strategy Officer, the Estate of The Notorious B.I.G., says, “The 90s created a modern iconic decade similar to the 1920s. No artist represents the style of the 90s more than Biggie. By bringing the appeal of the 90s style side-scrolling game, starring Biggie’s music, to an innovative Web3 platform, we are ensuring that the world he built will continue to be enjoyed by day-one fans and discovered by today’s new generation of fans in fresh innovative ways that remain authentic to Biggie’s brand and goals as an artist.” 

Early last year, The Sandbox and Warner Music Group announced a partnership to create the first music-themed world in The Sandbox, featuring WMG’s roster of artists including Sueco and his “Split Personalities” experience, which was one of the top three most visited experiences on the platform in 2022. The strategic partnership marked The Sandbox’s first deal with a major music company and delivers on WMG’s pursuit to create new, interactive experiences for fans.


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