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Plantrecôte©: even meat fans will love it

Awarded at this year’s “Anuga Taste Innovation Show”, the sustainable meat alternative from the Vion brand ME-AT the alternative is in no way inferior to an entrecôte.


Can a plant-based steak really compete with a beef entrecôte, even in front of critical gourmets? The Plantrecôte© from the Vion brand ME-AT the alternative impressed experts at this year’s Anuga so much that the jury of international trade journalists and market research analysts included the 100% vegan steak in the “Taste Innovation Show”.

The highlight: the Plantrecôte©, an alternative source of protein based on wheat and peas, has both the same look and authentic texture as a real entrecôte. The secret behind this is an innovative 2D technology from Vion, which makes it possible to combine two textures in one meat alternative and turn the fat edge of the steak, which is critical for entrecôte connoisseurs, into an experience in itself. The Plantrecôte© also impressed critical meat fans in the tasting – above all with its bite.

“The fact that there were more than 2,200 products to choose from in this competition and that our Plantrecôte© is one of the winners and has been named to the ‘Hall of Fame’ makes us particularly proud,” says Milos van Moorsel, Business Development Manager Plant-Based at Vion. “Innovation is a pillar of Vion’s sustainability strategy and this starts conceptually with the more diverse protein selection for consumers,” explains van Moorsel.

Product data:

Plantrecôte© is an alternative source of protein based on wheat and peas.

  • 100% vegan
  • 100% plant-based
  • Low in saturated fatty acids
  • Rich in protein
  • source of fiber
  • easy to prepare on the grill and in the pan
  • Nutriscore A
  • Low salt concentration (1%)

All meat alternatives such as Plantrecôte can be produced with vitamin B12 or iron at the customer’s request. This eliminates the need to take these essential metabolic building blocks as food supplements when following a vegan diet. The product is also available as a private label or under the Plantrecôte© brand as a standard item or promotional product for German food retailers and discount stores.

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