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BMW and Alex Israel will unveil REMEMBR at Art Basel in Miami Beach 2023. In a captivating fusion of art and technology, the AI-powered, participatory video installation guides visitors on a journey through time and memory.


Munich/Miami Beach – WEBWIRE
Artist Alex Israel and the new 100% electric BMW i5, inspiration for his AI video installation REMEMBR, to be unveiled at Art Basel in Miami Beach 2023. Photo: Eileen Jordan
Artist Alex Israel and the new 100% electric BMW i5, inspiration for his AI video installation REMEMBR, to be unveiled at Art Basel in Miami Beach 2023. Photo: Eileen Jordan

On the occasion of Art Basel Miami Beach 2023, BMW and Alex Israel will unveil REMEMBR, an AI-powered, participatory and interactive video installation that guides visitors on a journey through time and memory in a captivating fusion of art and technology. The new 100% electric BMW i5 played a fundamental role in inspiring Israel for this collaboration. REMEMBR will be exhibited from December 8 to 10, 2023, at Art Basel Miami Beach, the world’s premier art show for Modern and contemporary art. As a global partner of the Art Basel shows, BMW will once again provide the VIP car service.

Alex Israel is a renowned contemporary artist based in Los Angeles, known for his innovative and thought-provoking work that often explores the intersection of popular culture, art and technology. His body of work, which includes paintings, sculpture and mixed-media installations, frequently draws inspiration from the vibrant culture and iconic imagery of his hometown. Israel’s unique artistic perspective allows him to capture the zeitgeist of modern life in a way that is both insightful and engaging. His collaboration with BMW on the REMEMBR video installation, using the BMW i5 as a pivotal inspiration, showcases his commitment to exploring the boundaries of what art can be in the digital age.

“It was a true pleasure to meet with Alex in Munich and explore the BMW i5 together. His fascination with our latest innovation mirrors our shared commitment to blending the worlds of technology, design and art to pursue something truly extraordinary. The BMW i5 is a vehicle that not only moves you physically but emotionally and imaginatively, much like Alex’s art,” said Domagoj Dukec, Head of BMW Design.

Israel worked closely with BMW to develop AI technology that will collect, filter, compose and choreograph the visitor’s phone’s camera content. In an immersive installation across seven custom-designed screens at Art Basel Miami Beach, guests are invited to discover the hyper-memories of Alex Israel and, equally, share their own.

“Working on REMEMBR with BMW has been an incredible learning experience. The electric BMW i5 played a significant role in the conception of this project,” said Alex Israel. “I always say that my real studio is my car. I get most of my ideas while I’m driving around LA and my memories stream and fuse with my imagination to bear new ideas as the radio shuffles and the city passes me by. The i5, with its AI technology and the My Modes feature, resonated for me as a milestone in the evolution of human-machine relationships. The i5 is a memory-making tool that encourages discovery, anticipates human need and tailors experience to each individual driver. Similarly, our phones have also helped to close this gap, evolving from mere communication devices into digital diaries—extensions of our memories and external hard drives in our pockets. REMEMBR asks: what if we could revisit and share all these memories in an engaging way? This project is a testament to the power of technology in shaping our memories and experiences, and I’m excited for visitors to explore it and themselves this December at Art Basel in Miami Beach”, continued Israel.

“For over 50 years now, BMW has initiated cultural collaborations and forged meaningful connections with world-renowned artists and by extension art lovers everywhere - while promoting the creative spirit that drives our brand forward and inspires us all,” said Marcus Casey, Chief Marketing Officer, BMW of North America. “We’re delighted to collaborate with Alex Israel on this project that seamlessly blends art, technology and design, much like the first-ever 100% electric BMW i5.”

REMEMBR reflects BMW’s commitment to innovation, cutting-edge technology and design, which are key features of the new BMW i5. The new BMW 5 Series is digital, dynamic and now, with the BMW i5, also fully electric. The i5 represents the joy of moving forward as a symbol of integration and an empowering mindset. It represents the emotional spearhead that combines tech magic and human-centric design in a fully electric vehicle. The BMW My Modes allow the car to respond to the driver’s mindset with different sensory environments, creating a human-centered approach to the use of technology.

Experience REMEMBR and the fully electric BMW i5:
December 8 - 10, 2023
BMW Lounge at Art Basel Miami Beach Collectors Lounge
Miami Beach Convention Center, 1901 Convention Center Drive, FL 33139


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