Airstream Quiksilver Edition Showcases Best Of Brand Partnership

Jackson Center, Ohio, June 2006 ––The newly released Airstream Quiksilver Edition demonstrates the power of partnerships for branding and enhancing product design. Limited to 50 customized Airstream Quiksilver Edition (QSE) Bambi 16 ft trailers, the best design features from both firms are brought to bear. Stylish and surfer hip, the Airstream Quiksilver Edition delivers on the cache and iconography of two giants from different lifestyle categories: Airstream in travel trailers and Quiksilver in surfing.

The QSE Bambi extends Airstream’s plan to explore lifestyle markets through best in brand partnerships and co-branding opportunities.“We felt Quiksilver was a perfect partner for cross-over marketing. Together, we’re creating interest in travel trailers for a new generation. The QSE Bambi is a mobile, gear-ready, virtual beach cottage. This also strengthens Quiksilver Edition, building out a premium product with custom branding and badging,” states Tim Champ, Airstream Director of Marketing and Brand Development.

QUIKSILVER EDITION BAMBI FEATURES
• Surf inspired interiors
• Aluminum interior skin
• Quiksilver fixtures
• Quiksilver insignia badge
• Surfboard & sporting gear storage

Contact Information

Tim Champ

Director of Marketing and Brand Development

Airstream, Inc.

Contact via E-mail