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Meet NYX Beauty Bestie - Your Personal Pro Makeup Artist


Snapchat and NYX Professional Makeup share a mission to help you to express yourself and live in the moment — by empowering your creativity and helping you meet every occasion at your most confident.

That’s why we’re introducing NYX Beauty Bestie: a Snap AR- and AI-powered experience designed by Snapchat’s in-house creative studio, Arcadia, that places makeup artist skills at your fingertips, making your beauty routine easier and empowering you to confidently create, save, and share your looks with friends.

Just open up the Lens, take our gesture-controlled quiz, and NYX Beauty Bestie will find the perfect look for your day — plus guide you to the NYX products you’ll want to bring to life IRL.

Enjoy one of our most advanced Lens experiences yet, featuring:

  • Today’s Look: AR looks created exclusively by NYX Professional Makeup makeup artists, recommended based on your aesthetic, mood, and color palettes. The more you interact, the more it learns what you like, making it that much more personal over time. 
  • Tips: Browse expert tips from professional makeup artists, ranging from how to brighten your eyes to transitioning a look from day to night. Each pro tip will come to life on your face in AR so you know exactly how to recreate it.
  • Trends: Keep your looks fresh with the makeup trends of the moment, identified by NYX Pros. 
  • Saved Libraries: Save your favorite looks and tips, or Snap your friends to get their thoughts. Plus, apply custom names and tags to everything you save, making your library easily searchable and sortable. 

NYX Beauty Bestie rolls out in time for the brand’s annual big spring drop, which has historically launched some of today’s most viral products in beauty. NYX is America’s #1 Lip Gloss Brand and with this launch announced its latest innovation, Duck Plump. Duck Plump is available now on and on NYX Beauty Bestie on 12/1.Ready to get started? Scan the QR Code below.

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