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New tools to take your content creation to the next level on the Instagram app


We’re always trying to build the best tools to help creators express their creativity, connect with their audiences and feel supported on our platform. We’re announcing a number of improvements to Reels, exciting new updates for feed photos & carousels, Stories, and new insights to help you better understand your performance.

Key updates:

  • Save time editing your videos with new tools like Undo / Redo that make it easier to edit individual clips
  • Make new memes by adding clips with audio to your Reels from our new Media Clip hub
  • Flex your creativity with new text improvements like new text-to-speech voices and updated fonts & text styles
  • Have fun making your Reels & Stories stand out by turning part of any photo or video into a custom sticker
  • Add the vibe you’re feeling with new photo filters that let you explore new moods for your photos and carousels
  • Understand your performance with deeper insights like the addition of Replays and a new Retention Chart

New and inspiring ways to create Reels on Instagram

We’re making it more fun to create directly in the Instagram app and take your content to the next level. We’re testing the ability for you to scale, crop, and rotate individual clips. Change your mind? Save time while you’re editing with upcoming undo and redo features. We’re also making it easier for you to find tools you love like Voiceover.

Explore creating more memeable content by adding clips with audio. We’re testing the ability for you to pull from our clip hub to add clips with audio to your Reel. Try connecting with your fans by playing with memes and inviting them to create their own remix.

We’re also adding 10 new English text-to-speech voices to select from, available in select countries. Flex your creativity with six new text fonts and styles available in hundreds of languages. To help your text standout even more, you can also add outlines for better clarity.

And when you’re looking to find the right audio for your Reel, we’re testing new ways to access the audio browser, or trending audio. Take a look at the top of the Camera Roll to quickly jump to the audio page and find what inspires you.

Our Drafts surface is getting a makeover! We’re making it easier to edit your in-progress Reels by giving you a streamlined view of all your saved drafts. Not sure which draft you were editing? Soon you’ll be able to preview your drafts, rename them, and schedule them in advance.

To help you make more unique Reels and Stories, we are testing the ability to add some distinguished flair by creating custom stickers from your own photos and videos in your Camera Roll, or from eligible photos and videos you see on Instagram. The ability to create custom stickers leverages learnings from our Segment Anything AI model.

Explore new vibes in Posts

Explore different tones & moods for your posts with new filters and simplified ways of creating with improvements to your Camera Roll.

New photo filters are here! Create the vibe you want by editing your photos and carousels with the latest filters. From subtle color edits to options for expressive styles, these updates make it easy for you to try various looks for your posts.

We’ve also simplified the way you post to make it easier to find the tools you need while editing. Find what you need more easily from your Camera Roll with better previews, the ability to zoom, or search.

Take control of your account with improved insights

We’re making improvements to help you better understand how your Reels content is performing. Both Instagram and Facebook have introduced a new Reels metric called “Replays” and have updated the definition of Reels “Plays” to also include “Replays” in addition to “Initial Plays.” You may notice an increase in your Reels “Plays” as a result of this.

In addition, over the coming months we are rolling out the ability for creators to see how many people are watching your reel on a moment-by-moment basis with our interactive Retention Chart.

Creators like you inspire people and shape everyday culture. We’re committed to building more products to help you grow and thrive on Instagram, and today’s updates are just a few of the ways we’re investing in your success. Click here to learn more about how we’re supporting creators across Instagram and Facebook.

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