Add to Music App launches in partnership with Major Music Streaming Services
New TikTok feature harnesses the power of music discovery to directly drive music consumption on music streaming services
TikTok today announces Add to Music App, a new feature which will give music fans the ability to save the songs they discover on TikTok on the music streaming services of their choice. Add to Music App is launching for users in the US and UK in partnership with the major music streaming services, including Amazon Music and Spotify.
TikTok is known for being one of the world’s best places to discover both new and catalogue music, constantly creating viral trends which drive music listening on streaming services. The new Add to Music App feature has been designed to help music fans capture songs that they love on TikTok in the moment of discovery, and to easily save the song to their preferred music streaming service to enjoy whenever they like.
The feature will appear as a button that says Add Song next to a track name at the bottom of a TikTok video in the For You Feed, inviting users to save the song to the music streaming service of their choice. The first time a user* presses the Add Song button, they can choose to save it to their preferred music streaming service**.
The track will then be saved to a default playlist in the preferred music streaming service***, but users can also choose to add the track to a new playlist or an existing playlist that they have created. Following the first use of the Add to Music App feature, the music app selected will then become the default music streaming service for future track saves, although users can select to change the default music streaming service at any time under settings. Users can also use the Add to Music App feature from an artist’s Sound Detail Page.
Ole Obermann, TikTok’s Global Head of Music Business Development, said: "TikTok is already the world’s most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music. Add to Music App takes this process a step further, creating a direct link between discovery on TikTok and consumption on a music streaming service, making it easier than ever for music fans to enjoy the full length song on the music streaming service of their choice, thereby generating even greater value for artists and rightsholders"
Karolina Joynathsing, Director of Business Development for Amazon Music, said: “Some of the best parts of being a music lover are those serendipitous moments when you discover a new song or artist that you connect with instantly. At Amazon Music, we’re looking to make it easier to convert those moments into enduring fandom. That’s why we worked together with TikTok on the Add to Music App feature, which makes it easier for fans to listen to the music they love and for artists to build fandom.”
[p"No matter where you are, or the moment you’re in, we want to create less work to get to the audio you love,” says Sten Garmark, Vice President, Global Head of Consumer Experience at Spotify. “That means being everywhere our users are and creating seamless ways to save songs to Spotify to enjoy when and how they choose to listen.[/p][p"As the world’s largest audio streaming subscription service, our mission is to bring artists and fans together, so you can listen to more of what you love, across any platform or device. Essentially, you won’t need to find audio to suit the moment. It will find you.”Add to Music App is currently rolling out to users in the US and UK, with more markets to follow.[/p]
Notes to Editors
*On Amazon Music, this feature is available for Prime members and Amazon Music Unlimited customers.
**The user will be able to choose between the music apps which are already installed on their phone
***Tracks will be saved as default to the following locations:
- Amazon Music: TikTok Songs playlist (or the playlist of your choice)
- Spotify: Liked Songs playlist
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