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The $100 million ‘shero’ summer effect

Key Takeaways

- Concert tours of this summer’s biggest stars generated over $100 million in Host earnings around the globe.

- Over the concert dates in key concert cities, Host earnings increased by 38 percent compared to the same time period in 2022.


This past summer brought the heat — in more ways than one. It marked a season of empowerment, driven by renowned pop stars and cultural icons. From booming box office sales to sold out arenas, the surge of female influence was palpable, inspiring communities with a fervor that transcended entertainment and left a significant mark on the economic landscape. Notably, the summer concert tours of Queens Tay and Bey boosted local economies across the globe. During the concert tour dates, Airbnb Hosts around the world generated over $100 million collectively.1

Global icons, local impact

Across Europe and the US, these two concert tours played a pivotal role in supporting local economies. Hosts in both continents saw impressive earnings over concert dates and in concert areas, with Hosts in Europe earning more than $40 million and their US counterparts earning over $62 million during the first half of this year — an increase of 38 percent from the same time period in 2022.2

The reverberations went beyond just Host earnings. These megastars helped usher in hundreds of thousands of guest arrivals on the platform over the concert dates during the first half of this year. And the upcoming European leg of one of these stars’ tours prompted a remarkable surge in interest, with a notable 1,000 percent spike in Airbnb searches.3

It’s not just a return to big events; it’s a testament to the excitement of people coming together, driven by a shared passion for music. With people feeling increasingly isolated and disconnected, Hosts on Airbnb are focusing on providing distinctive guest experiences in subtle and standout ways — facilitating connections, one superstar event at a time.

For those looking to host a fan

For those lucky enough to live in a Host city over upcoming tour dates, now has never been a better time to join the growing community of Hosts on Airbnb. In 2022, new Hosts collectively earned over $5.5 billion in income from hosting on Airbnb, globally.4 And many new Hosts are having great success securing bookings quickly. Half of listings that were activated and booked in Q3 2022 globally received their first booking within three days.

With the introduction of Airbnb Setup, it’s never been easier to become an Airbnb Host. Through this newly integrated, seamless way to list a home on Airbnb, new Hosts can access one-to-one guidance from a Superhost, welcome an experienced guest for their first booking, and receive specialized support from Airbnb Community Support agents in over 42 languages.

All Hosts also get even more AirCover with top-to-bottom protection, guest identity verification, reservation screening, and $3 million damage protection, including coverage for cars, boats, art, and valuables. For more information about sharing a space and becoming a Host, visit:

In the radiant glow of music’s biggest queens, we can’t forget the OG “Shero” who claimed the title of highest-grossing worldwide movie of the year. While she may be cast in plastic, her legacy and impact shimmer with authenticity. The iconic Malibu DreamHouse made a splashy return on Airbnb this past summer, this time with Ken playing Host.  And while he certainly brought his own flair to the role, we’ve got to admit, it was all very “ken-enough.”

1Collective Host earnings over concert dates from January 1 – June 30, 2023, including the day before each tour stop
2Collective Host earnings over concert dates from January 1 – June 30, 2023 compared to the same dates from January 1 – June 30, 2022
3Average increase in searches for concert tour cities during the week of June 20 – June 26, 2023 compared with the week before 2024 tour announcement
4Based on the total earnings for new Hosts globally in 2022 who started hosting sometime between January – December 2022

About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

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