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Indiegogo Redefines Crowdfunding Support with New Gifting Feature


Imagine this: You’ve just come across a unique campaign on Indiegogo. It could be a groundbreaking new tech gadget, a game-changing device for your pets, an up-and-coming luxury glamping accommodation, a new indie film in the making, or any of the incredible projects that make our platform so exciting. There’s a thrill in your discovery — that feeling when you stumble upon something new and novel. It’s the pulse of the tech-savvy, the heartbeat of the modern explorer, and the muse of our connected world. 

And now, thanks to Indiegogo’s latest gifting feature, it’s an experience you can pass on to the people you love.

Indiegogo’s gifting feature lets you share the joy of innovation with friends and family by gifting them the products you love and believe in. It’s not just a campaign — it’s a heartfelt gesture of support for innovators and creators in our crowdfunding community, plus a unique gift for your loved ones. And the timing couldn’t be more perfect, with the holiday season just around the corner.

Giving the Gift of the Future

In a world that’s constantly evolving, innovation is the driving force behind progress. Whether it’s the latest smart home device, eco-friendly lifestyle solutions, the next cult favorite e-bike, or new gaming gadgets, Indiegogo has always been the go-to platform for discovering and supporting groundbreaking projects. Now, with the gifting feature, we’re taking that experience to a whole new level.

When you come across a campaign that you’re interested in, you can choose to give the product to a loved one or friend. It’s not just about backing a project — it’s about sharing your passion for innovation with someone you care about. It’s a meaningful and thoughtful way to show your support, and it’s bound to put a smile on their face. 

After all, backing a product on Indiegogo isn’t just any ordinary purchase — it’s a statement. It says, “I believe in this.”

“We see so many entrepreneurs funding amazing products and experiences on our platform. Not all of them are for us, but they are perfect for the people we love. That’s what inspired us to build our gifting feature,” shares Indiegogo’s Senior Product Manager John Stokvis. “I’m not a big camper, but one of my best friends is passionate about backpacking with as little weight as possible. When I saw a campaign for an origami solar panel, I knew he would love it. Not only is he going to get the product, but he’s also going to get to follow the entrepreneur on the journey of bringing this awesome product to market.”

How It Works

Using the gifting feature is easy! Here’s a step-by-step guide to get you started:

Step 1: Find the perfect campaign

Explore the diverse range of campaigns on Indiegogo until you find one that you believe would make an excellent gift. With thousands of innovative projects at your fingertips, you’ll not be hard pressed to find a good one to support.

Step 2: Choose the gifting option

When you’re on the checkout page of any campaign, just look for the “This order is a gift” checkbox. Select that option, and you’ll be prompted to enter the recipient’s name, email address, and add a personal message. Stay tuned for future updates where you may also be able to schedule sending the gift for a specific date.

Step 3: Share the joy of innovation

Once you’ve filled in the details, hit “Submit Payment” and voilà! Your loved one will receive an email with your personalized message, a link to the campaign, and the ability to opt in to updates from the campaigner. Later on, when the campaign is in its shipping phase, they can then receive their gift and become part of the crowdfunding journey.

Step 4: Track the campaign progress together

As the campaign progresses, both you and your gift recipient can track the project’s updates, milestones, and backer perks together. It’s a shared experience that fosters a deeper connection between you and your loved one. Make sure your gift recipient opts in to receive updates in the email they get.

This is a truly meaningful way to express your support for creators and the projects that inspire you. It shows that you care enough to introduce your loved ones to something extraordinary and forward-thinking. It’s not just giving someone a one-time gift. You’re inviting your loved ones to be part of the crowdfunding journey, from the excitement of funding to the thrill of receiving the product.

With the holiday season fast approaching, our gifting feature is a fantastic way to find unique, thoughtful gifts for your friends and family. Give them something that’s not only special but also supports innovation and creativity. Your gift doesn’t just make your loved ones happy — it also makes a significant impact on the creators and entrepreneurs behind the campaign. It helps them bring their dreams to life and create a brighter future.

Start exploring the incredible campaigns on Indiegogo today and discover the perfect gifts for your loved ones. Happy gifting, and here’s to a season filled with innovation, joy, and meaningful connections!

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