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Toyota’s SEMA Show Presence Blends Technology, Design and Industry Partnerships to Deliver Performance and Adventure on the Track and Trail



Toyota will host a walkaround with TV personality, Rutledge Wood, at the 2023 Specialty Equipment Market Association (SEMA) Show on Tuesday, October 31, 2023 at 10:00 a.m. PT. Highlights include new build concepts with a focus on the all-new 2024 Tacoma; the return of Land Cruiser; GR Sportscar Performance and Toyota’s expanding Associated Accessory Products (AAP) Program.

Toyota SEMA Show builds include:

  • “FJ Bruiser”
  • “Retro Cruiser”
  • Tacoma X-Runner Concept
  • “Blue Beetle” Tacoma

Other Toyota showcase vehicles and build concepts at SEMA:

  • Several AAP-equipped show builds including Tundra SR5, 4Runner, Tacoma, Grand Highlander and Sequoia
  • GR Cup Series GR86 racer
  • 45th Anniversary Special Edition GR Supra
  • Circuit Edition GR Corolla
  • Trueno Special Edition GR86
  • The arcade-inspired, “Tacoma TRD Pro Time Attack” IsoDynamic Performance Seat Simulator


  • Toyota TRD Performance Package for Tundra
  • Celebrity Appearances and autograph session at 10:30 a.m. PST, Tuesday 10/31
  • Expanded AAP space to showcase Toyota product accessory offerings
  • A variety of other current and upcoming TRD Pro and Trailhunter trucks
  • Toyota Wireless Trailer Camera System (available on Tundra and Sequoia)


  • Rutledge Wood, auto racing analyst and personality
  • Faye Hadley, television and social channel personality


  • Toyota’s 2023 SEMA Show Exhibit, Central Hall, Booth No. 22200, Las Vegas Convention Center


  • SEMA Show dates/times – 10/31 thru 11/3 9AM -5PM

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

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