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Biggest ever pet sale launched by Tesco as ownership of cats and dogs reaches record level


Ownership of dogs and cats in the UK is at its highest level ever following the lockdown years when 3.2 million Brits acquired a pet.

According to latest pet population information from the PDSA’s annual PAW Report (2023) reveals that the UK has:

  • 11m dogs – 29 per cent UK adults own a dog
  • 11m cats – 24 per cent UK adults own a cat
  • The overall pet population has increased from 8.3m in 2011 to 11m in 2023 

Now Tesco is gearing up for what it believes will be the biggest ever Christmas for pets by launching a ‘4 for 3’ sale on all its pet products including food, toys and accessories.

The sale – Tesco’s biggest ever for pets - which is open to all Tesco Clubcard holders, has just launched and will run for just under a month until 14 November.

Pet experts at the supermarket predict that along with the wide range of treats available, two training toys that should give owners as much fun as their pets will be amongst the most popular gifts.

The first is a set of Pet Training Buttons for dogs, which cost £7, that can be customised to teach your pet to answer various electronic sound commands that you record. By placing a paw on any of the various buttons or pads your pet can be taught to react to commands such as ‘Treat, ‘Play’, or ‘Outside’.

The other is a Pet Treat Launcher for cats or dogs that will help keep your pet fit by chasing after its favourite treat which can be fired from the device by a trigger operated mechanism. These cost £4 each.

Tesco Pet Category Buying Manager John Hext commented: “We know that Britain is a nation of animal lovers and now so more than ever as a result of the huge number of pets that were acquired during lockdown.

“As a result pet gifting, whether it be buying food treats, toys or accessories has grown significantly in the last few years and is now one of the fastest growing areas in the UK retail industry.

“But we also know that times are still tough out there which is why we have launched our ‘four for three, cheapest item free’ sale. We also wanted to help customers spread the cost of Christmas which is why we’ve launched it in October.” 

Own brand stand out items available for cats and dogs at Tesco this Christmas include:

  • Christmas pudding biscuits for dogs £3.50
  • Mince pies for dogs £3.50
  • Turkey and cranberry cracker treats for cats £2.50
  • Turkey and stuffing paw treats for dogs £2.50
  • Cheese and biscuit treats for dogs £2.50

The Tesco ‘4 for 3’ pet sale runs in large Tesco stores. The cheapest item of any four bought will be free.


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