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Warmly Secures $11M Series A to scale its AI fueled pipeline acceleration platform for SMBs

Delivers ready to convert warm leads increasing pipeline by +200% in the first 3 months

San Francisco, CA – WEBWIRE
Warmly’s Platform
Warmly’s Platform

Warmly, the first AI fueled pipeline acceleration platform that harnesses the power of existing sales enablement and intent tools to automatically deliver ready to convert prospects to sales, announced an $11M Series A round led by Felicis, with participation from NFX, Zoom Ventures, F-Prime Capital, Maven Ventures and others. The Warmly platform orchestrates metadata from Salesforce, Hubspot, Slack, Outreach & Salesloft and combines them with intent data from 6sense, Clearbit and Bombora to identify, track, and connect with website visitors who are in active buy mode. This allows teams to prioritize the deals most likely to close. Warmly is purpose built to meet the growth targets and budgets of small and medium (SMB) sized B2B companies. Early adopters include New Relic, Gainsight, and Sendoso.

“Organizations spend over $47 billion annually to attract website visitors, but only 3% fill out forms. Just 7% of forms get responses within 5 minutes, while half of them wait for 5 business days,” said Carina Boo, cofounder, Warmly. “Warmly lets sales reps engage with these prospects in real-time, while they are actively researching on your site. This fast-tracks time to purchase.”

SMBs are struggling

99% of organizations are SMBs. In this climate of layoffs, global financial pressures and budget cuts, companies have fewer in-bound leads while needing more ‘at-bats’ to meet growing quotas. While large organizations can often hire more staff or buy expensive enterprise grade solutions to help, SMBs are disadvantaged. 70% of SMB decision makers cite customer acquisition as their top challenge. Without monthly growth, SMBs risk downsizing. The Warmly Platform was purpose-built to automate and orchestrate the sales tech stack for SMBs, and deliver ready to convert prospects. Warmly clients have seen:

“We were running multiple campaigns and weren’t seeing the results we wanted,” said Jay Leano, VP Sales, Behavioral Signals. “Within the first month of using Warmly we were able to double our enterprise pipeline with outbound campaigns that converted quickly on our site.”

Gartner reports that prospects on average need 20 touches to convert to a meeting. Cold call success rates have dropped to 2% according to Cognism. Warmly cuts to the chase, enabling sales to start a warmer conversation with prospects directly, at the exact moment they are actively researching.

“The reason to buy Warmly is to deliver more new business meetings to your reps,” said Jonathan Pogact, VP Marketing, “Knowing that someone who has engaged with our content and emails before is back again, and being able to engage with them in the moment, ensures our sales reps have higher rates of conversion. This solution is critical for any business that runs on inbound marketing and SDRs,” said Pogact.

“The average digital attention span is 8 seconds, according to media analysts and data scientists,” says Aydin Senkut, Founder and Managing Partner at Felicis. “So the opportunity to catch a prospect while they are actively engaged with your content is fleeting. There is no time to chat the visitor, upload a lead into a CRM, enrich the data, and add to a follow up sequence. Warmly provides real-time orchestration of these tasks within that 8-second window.”

How Warmly works: Simple, automated orchestration with easy installation:

  • Warmly identifies anonymous traffic and associates the ‘suspects’ to opportunities and target accounts in the CRM

  • Accounts are scored based on intent signals from website, CRM, Outreach, SalesLoft, 6sense,Bombora and other tools

  • High propensity to convert prospects visiting the site are served to sales reps instantly so they can engage and greet ideal prospects via AI chatbot real-time

  • If the AI Chabot is not able to secure a meeting, then Warmly automatically sends personalized messages on behalf of the sales reps via email and LinkedIn

By automatically aggregating data and integrating insights from various platforms, Warmly identifies which accounts to prioritize, the stage of the buyer journey, and orchestrates the most effective next step to drive meetings.

“Many of the newer sales tools and strategies work in silos to solve one piece of the sales funnel challenge,“ explained James Currier, General Partner of NFX. ”Warmly’s AI driven approach and automated orchestration of these tools enables sales teams to convert leads faster.”

“Organizations still struggle with how to increase sales productivity,” explained Max Greenwald, CEO of Warmly. “The promise of AI is not to replace humans, it’s to enable humans to be more effective and deliver more with the same or less. Warmly has the first solution that does this today. With this new capital we will bring the vision of autonomous sales orchestration. By shifting from automation to autonomy, we can empower sales teams to navigate complex processes on autopilot and serve prospects more dynamically.”

About Warmly

Founded in 2020 by Ex-Google and Forbes 30 under 30 honorees, Warmly is the first AI fueled pipeline acceleration platform that harnesses the power of existing sales enablement and intent tools to automatically identify high propensity website visitors and alert them to sales for real-time engagement. It’s the first such solution purpose built to meet the business and budget needs of SMBs.

Based in San Francisco, Warmly investors include Felicis, NFX, Zoom Ventures, F-Prime Capital, Maven Ventures, Soma Capital, YC and others. The company has grown 30% month-over-month during the last year.

About Felicis

Founded in 2006, Felicis is a venture capital firm investing in companies reinventing core markets, as well as those creating frontier technologies. Felicis focuses on early-stage investments and currently manages over $3B in capital across 9 funds. The firm is an early backer of more than 47 companies valued at $1B+. More than 100 of its portfolio companies have been acquired or gone public, including Adyen (IPO), Credit Karma (acq by Intuit), Cruise (acquired by General Motors), Fitbit (IPO), Guardant Health (IPO), Meraki (acq by Cisco), Ring (acq by Amazon), and Shopify (IPO). The firm is based in Menlo Park and San Francisco in California. Learn more at

About NFX

NFX is the world’s largest venture firm dedicated exclusively to pre-seed and seed stage companies. The firm is based in San Francisco, CA and Herzlia, Israel, and invests in network-effects driven startups. Founded by entrepreneurs who built 10 companies with more than $10 billion in exits across multiple industries and regions, NFX is transforming how true innovators are funded. Learn more at

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