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Xerox to Showcase Data Automation Offering at PRINTING United Expo 2023


Xerox announced it will showcase its production data automation offering, Xerox® FreeFlow® Vision, at PRINTING United Expo 2023 in Atlanta from October 18th to October 20th. Now available to clients worldwide, FreeFlow Vision leverages predictive analytics to monitor and manage the print production data that print service providers (PSPs) need to improve performance, enhance return on investment and hit key performance indicators.

The top identified growth strategy for a majority of PSPs is decreasing production costs, but many lack the data to quantify and improve performance. Xerox® FreeFlow Vision Software provides a solution to this through its automated and real-time views of critical operational data. This combination enables PSPs to make better decisions on how to prepare, optimize, route, distribute, and produce print jobs faster and more effectively.

“At Xerox, we continue to invest in new technologies that enable our production print clients to efficiently and cost-effectively produce the highest quality work,” said Terry Antinora, vice president and general manager of global offering solutions at Xerox. “Print service providers continue to look for ways to reduce manual touchpoints and maximize their ROI on a given job while delivering more value to their clients. Our full suite of customizable offerings, which now includes FreeFlow Vision, helps drive our clients’ success.”

Throughout PRINTING United, Xerox will host intimate conversation stations focused on its industry leading solutions including:

  • Workflow automation: Xerox® FreeFlow Vision, FreeFlow Core and Workflow Central Service
  • Better Together technology, inkjet as a complement to toner and offset: Xerox® Baltoro® HF Inkjet Press and Xerox® iGen® 5 Press
  • Omni Channel marketing: XMPie® Technology
  • Intelligent Assistant Capabilities: Predictive AI for Production Print and Multifunction Print

These conversations will showcase how Xerox is leveraging scalable and innovative print technology to drive digital transformation efforts and increase workplace productivity, all while maximizing cost efficiency.

The company will also feature Beyond CMYK in-line embellishments and will be honored with the Buyers Lab (BLI) 2023-2024 Pacesetter Award in Production Print Applications: Color Embellishments B3 Cut Sheet from Keypoint Intelligence. German Sacristan, Principal Analyst of Demand Printing & Publishing at Keypoint Intelligence, will share a presentation on the power of embellishments, tips for how to sell them, and why Xerox was selected for this award.

To learn more, visit Xerox at PRINTING United at booth B20019. You can also view the company’s full suite of production offerings at

About Xerox Holdings Corporation (NASDAQ: XRX)

About Xerox Holdings Corporation (NASDAQ: XRX) For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we’ve expanded into software and services to sustainably power the hybrid workplace of today and tomorrow. Today, Xerox is continuing its legacy of innovation to deliver client-centric and digitally-driven technology solutions and meet the needs of today’s global, distributed workforce. From the office to industrial environments, our differentiated business and technology offerings and financial services are essential workplace technology solutions that drive success for our clients. At Xerox, we make work, work. Learn more at and explore our commitment to diversity and inclusion.

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