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Nike x Spotify Partnership Aims to Inspire Girls in the UK to Move


WEBWIRE
Nike dancer Joelle D’Fontaine and FLO
Nike dancer Joelle D’Fontaine and FLO

What to know

  • On World Mental Health Day, Nike is announcing a new partnership with Spotify in the United Kingdom to create the Make Moves Fund, which aims to use the power of music to get girls moving and help improve their mental well-being.
  • The Make Moves Fund will award grants, co-funded by Nike and Spotify, to UK-based community organizations who propose pioneering, creative, girl-first program ideas that combine music and dance to inspire girls aged 10 to 17 to move on their own terms.
  • Applicants should propose their ideas at nike.com/gb/purpose by November 30, 2023.
  • The Spotify partnership and Make Moves Fund is the latest example of Nike’s worldwide efforts to take action to create a better world by getting girls moving. It builds on the company’s work in Manila at The Courtyard, where Nike has partnered with Girls Got Game Philippines, as well as Nike’s partnership with the Tucker Center to provide a free, evidence-based digital tool to help coach girls.


 

Movement and music are proven to have a profound and positive impact on mental well-being, creating keys to unlock self-expression, confidence and joy. Dance in particular is an easily accessible form of movement and way to express individuality and create connection.

On World Mental Health Day, Nike is announcing a new partnership with Spotify in the United Kingdom to create the Make Moves Fund, which aims to use the power of music and dance to help girls move and improve their mental well-being.

Both brands recognize the current barriers to play and mental health: In England, some 80 percent of girls feel that they do not belong in sport. What’s more, Black British, African, Caribbean, Arab and Asian girls from low-socioeconomic backgrounds are the least active in the country. And by the time girls in the UK reach 18, they’re more than twice as likely as boys to report poor mental health.

Given these needs, Nike and Spotify have joined forces to help create lasting change and support girls to take their first steps into dance. Their Make Moves Fund will award grants equivalent to approximately $25,000 USD each to UK-based community organizations who propose pioneering, creative, girl-first program ideas that combine music and dance to inspire girls aged 10 to 17 to move on their terms.

“We’re committed to increasing girls’ participation in play and sport because we know that an active generation means a more equitable future,“ says Dan Burrows, Senior Director, Nike Social & Community Impact EMEA. ”Reaching girls requires innovative, creative approaches that put them at the center. Our UK-based partnership with Spotify represents a unique opportunity to do that — combining the power of music and dance to inspire girls to get and stay active while also improving their mental well-being.”

A panel of experts will collectively determine the awardees for funding. The panel will include four teenage girls (nominated by Black Girl Fest), Nike dancer Joelle D’Fontaine, Nike and Spotify social impact teams, and Ciara Dockery, a mental well-being expert from Gurls Talk. FLO, a London-based girl group that aims to empower girls and women through their music, are ambassadors for the Make Moves Fund.

Grantee programming will run for six months, and Nike and Spotify will measure each program’s impact.

To be considered for a grant, UK-based community organizations should propose their ideas at nike.com/gb/purpose by November 30, 2023. Selected grantees will be notified by the end of January 2024.

The Spotify partnership and Make Moves Fund is the latest example of Nike’s worldwide efforts to take action to create a better world by getting girls moving. It builds on the company’s work in Manila at The Courtyard, where Nike has partnered with Girls Got Game Philippines, as well as Nike’s partnership with the Tucker Center to provide a free, evidence-based digital tool to help coach girls.


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