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Mattel Takes Home Seven Awards at the 2023 Toy Foundationís Toy of the Year Awards


Mattel was honored with seven awards at The Toy Associationís 2023 Toy of the Year Awards, including four awards in the new campaign and people-focused categories.

Hosted in New York City by The Toy Foundation, the award ceremony brought together representatives from across the toy industry to celebrate this yearís best in toys, philanthropy, and entertainment.

After an industry-leading 15 nominations, Mattel received the following awards:

  • PR/Marketer of the Year - Lisa McKnight
  • Packaging Designer of the Year - Suzanna Lakatos
  • Infant/Toddler Toy of the Year - Fisher Price - Laugh & Learn Mix & Learn DJ Table
  • Corporate Social Responsibility Initiative of the Year - Gold - First Barbie Doll with Down Syndrome
  • Marketing Campaign of the Year - Barbie the Movie
  • Doll of the Year - Barbie the Movie Dolls
  • Licensor of the Year - Barbie

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