Tesco adds air fryer cooking instructions to products for first time from Monday

Tesco is adding air fryer cooking instructions to some of its product packaging for the first time from Monday (2 Oct) to help customers take advantage of the latest energy-saving cooking trend.
 
From Monday (2nd October), four lines of new chilled potato products - Maris Piper Chips with a salt & pepper seasoning, Skinny Fries, BBQ Sweet Potato Wedges and Hasselback Potatoes with a Garlic and Parsley Butter will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions.
 
Following on from this, three new Tesco Own Brand Frozen Breaded Chicken products - Salt and Chilli Chicken Strips, Southern Fried Chicken Strips and Breaded Chicken Strips, will also feature a label with air fryer cooking instructions. 
 
This marks the start of a major rollout over the coming months, which will see air fryer cooking instructions on the back of more products including  frozen chips and potato products, burgers and BBQ products, frozen bakery products, chilled bacon, sausages, chicken and salmon, chilled prepared produce and frozen & chilled party food.
 
Last year, research* showed that air fryers are one of the cheapest cooking appliances to use in the home and they also use far less oil than traditional deep fat fryers or frying pans, making them a healthier option.
 
For customers yet to have bought an air fryer, Tesco has a selection on offer which start at £50 for a 4-litre unit, running up to a 9-litre dual draw unit at £139 – while currently there are FIVE air fryers available on Clubcard Prices, starting at just £45.
 
Breige Donaghy, Tesco’s Director of Product Innovation, said: “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes. Putting specific air fryer cooking instructions on packaging will help them to get the best results, which is why we’re rolling this out across more than 100 Own Brand products. There’s also fun and exciting recipes to try on our Real Food page.”

For inspiration on other delicious things to prepare in the air fryer, customers can visit Tesco’s Real Food page*** for easy to follow, delicious recipes.

ENDS
 
Notes to editors

• * Research from Utilita in 2022.
• ** https://realfood.tesco.com/category/air-fryer.html
•   Air fryers we currently have available in store are:
• Go Cook 4L Digital Air Fryer: £50
• Tower 4L Manual Air Fryer: £58
• Tower 4L Digital Air Fryer: £74
• Tower- 6L Vortx Digital Air Fryer With Window: £89
• Tower 11L Digital Air Fryer Oven: £119
• Tower 5.6L Smokeless Grill Air Fryer: £139
• Tower 8.5L Vortx Dual Draw Digital Air Fryer: £139
• Air fryers we currently have on Clubcard prices are:
• Tower 4L Manual Air Fryer at £45 with a Clubcard
•  Go Cook 4L Air Fryer at £50 with a Clubcard
• Tower Vortx 6L Digital Air Fryer With Window at £69 with a Clubcard
• Tower 5.6L Smokeless Grill Air Fryer at £104 with a Clubcard
• Tower 8.5L Vortx Dual Deaw Digital Air Fryer at £114 with a Clubcard