Mattel Television Announces New Animated Series, Hot Wheels Let’s Race, to Debut on Netflix in Spring 2024

Mattel, Inc. (NASDAQ: MAT), a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announced today that its all-new animated children’s series, Hot Wheels Let’s Race, will debut on Netflix in Spring 2024. Mixing out-of-this-world vehicles, adventurous characters, high-octane races and more, the new Netflix series based on Mattel’s iconic Hot Wheels® property will be a high-speed comedy thrill ride for the whole family.

Inspired by Hot Wheels, the number-one selling toy in the world*, Hot Wheels Let’s Race is an action-packed comedy series for kids, and follows the newest generation of racers: Coop, Spark, Mac, Brights, Axle, and Sidecar as they attend a racing camp that always puts the pedal to the metal. Through mind-blowing races, extreme stunt contests, and thrill-seeking challenges, Hot Wheels Let’s Race is a show that kids and the whole family can enjoy.

“Hot Wheels is a globally celebrated brand that ignites and nurtures the challenger spirit that lives within every kid in order to help them reach their true potential,” said Rob David, Vice President, Content Creative at Mattel Television. “As Hot Wheels continues to grow and appeal to kids and families worldwide, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles.”

Season 1 of Hot Wheels Let’s Race will be available on Netflix in Spring 2024. For fans looking to bring the Let’s Race action home, Mattel will soon reveal a lineup of Hot Wheels toys and consumer products featuring the show’s vehicles, settings, and storylines. The Hot Wheels Ultimate T-Rex Transporter and the Hot Wheels Ultimate Garage, both featured in Hot Wheels Let’s Race, are available for purchase now.

Per Circana, Hot Wheels is the top-selling toy in the world.* A legacy brand, Hot Wheels is as relevant as ever with thriving toy, content, digital gaming, live events, and consumer products programs. In 2022, Hot Wheels recorded its highest grossing year to date.

Hot Wheels Let’s Race was developed for television by Rob David, Vice President, Content Creative at Mattel Television (He-Man and the Masters of the Universe, Teenage Mutant Ninja Turtles), Melanie Shannon, Senior Manager, Creative Content at Mattel Television (Masters of the Universe: Revelation), and Jordan Gershowitz (Sharkdog). Rob David, Christopher Keenan (Thomas & Friends: All Engines Go) and Fred Soulie (Hot Wheels: Ultimate Challenge) serve as Executive Producers, with Mike Roberts (Final Space) and Diane A Crea (Barbie: Epic Road Trip) as Producers. Animated services for Hot Wheels Let’s Race are provided by Sprite Animation Studios.

*Source: Circana/Retail Tracking Service/G12/JAN-DEC 2022/Total Toys/Projected Euros

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.