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5 Million Dutch Snapchatters and Counting


Over 750 million people all around the world love to use Snapchat every month to connect with their friends and family, express themselves with our Augmented Reality Lenses, and watch content from global and local creators.Our global community continues to grow, and that includes in the Netherlands, where we are announcing we have more than five million monthly users.Here are some fun facts about this highly engaged and growing community:

  • Snapchat reaches 90% of 13-24-year-olds and 70% of 13-34-year-olds in the Netherlands.
  • Although the app is loved by Gen Z, nearly 45% of Snapchatters in the Netherlands are 25 or older.
  • In the Netherlands, Snapchatters open the app more than 40 times a day - to Snap with friends and family, to view and create content, or to learn more about the world around them via Snap Map or My AI.
  • Nearly 75% of Dutch Snapchatters use AR Lenses daily, to express themselves creatively and try on and buy products from their favorite brands.

We know that the one thing that unites our Dutch and global community is that Snapchat is the platform where they can be their authentic selves without pressure and build real connections with friends, family, and the world around them.A huge thanks to all our Dutch Snapchatters for Snapping with us!All data is from Snap Inc. internal data 2023. Percentages calculated by addressable reach by relevant century figures.

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