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Marriott International Signs Agreement to Bring Autograph Collection Hotels to AlUla in Saudi Arabia

ALULa, Saudi Arabia – WEBWIRE
Rendering of the Autograph Collection Hotel in AlUla
Rendering of the Autograph Collection Hotel in AlUla

Marriott International, Inc. has announced it has signed an agreement with AlUla Development Company (UDC), fully owned by the Public Investment Fund (PIF), to open an Autograph Collection property in Saudi Arabia. Expected to open in 2025, the hotel will be located in the heart of downtown AlUla.

Located in northwest Saudi Arabia, AlUla is a popular travel destination offering adventure and exploration. The vast area offers a lush oasis valley, towering sandstone mountains, historical dwellings, and ancient cultural heritage sites dating back thousands of years.

“We are delighted to work with AlUla Development Company to bring Autograph Collection Hotels to an exciting destination for global travellers to discover in Saudi Arabia,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International. “Autograph Collection Hotels feature curated properties that celebrate individuality, and AlUla is an ideal fit with its unique sense of place and history. We look forward to bringing a distinct perspective on design and hospitality to this thriving area.”

The Autograph Collection Hotel will be situated in central AlUla, adjacent to the AlUla Museum and opposite the AlUla Farmer’s Market. Plans for the hotel include 250 rooms and suites, and extensive recreational and entertainment offerings including four dining venues, a spa, swimming pool, fitness center, business centre, meeting facilities and retail space.

[p"We are thrilled to partner with Marriott International to open an Autograph Collection Hotel in AlUla. This collaboration aligns with our objective of enhancing the hospitality, tourism and real estate offerings in AlUla and ensuring unforgettable experiences for our visitors. AlUla Development Company is committed to building on AlUla’s extraordinary heritage, history and natural beauty through sustainable development and will contribute to the economic diversification and tourism goals of the Kingdom, in line with PIF’s strategy and Vision 2030 – and this is just another step in that direction,” said Naif AlHamdan, Managing Director of AlUla Development Company.[/p]

Autograph Collection’s portfolio currently features over 290 hotels globally. Each hotel is a product of passion and a personal realisation of its individual founder’s vision, making each hotel singular and unique. Hand-selected for their inherent craft, Autograph Collection Hotels offer rich immersive moments that leave a lasting imprint.

About Autograph Collection® Hotels
Autograph Collection Hotels advocates for the original, championing the individuality of each of its over 290 independent hotels located in the most desirable destinations across 50 countries and territories. Each hotel is a product of passion, inspired by a clear vision, soul, and story that makes it individual and special: Exactly Like Nothing Else. Hand-selected for their inherent craft and distinct perspectives on design and hospitality, Autograph Collection properties offer rich immersive moments that leave a lasting imprint. For more information, please visit, and explore on social via Instagram, Twitter, and Facebook to be inspired by immersive moments that are #ExactlyLikeNothingElse. Autograph Collection is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,600 properties under 31 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

About AlUla Development Company
AlUla Development Company is a closed joint stock real estate business, fully owned by the Public Investment Fund (PIF), established to support the development of AlUla. It will build and operate a world-class portfolio of hospitality, residential, retail, commercial and infrastructure assets and destinations in collaboration with the Royal Commission for AlUla and the private sector. With a long-term investment strategy aimed at sustainable economic growth, AlUla Development Company will rejuvenate and preserve one of the world’s largest and oldest cultural sites and create opportunities for the local community in AlUla and the people of Saudi Arabia.

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