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John Wayne Troxell, Former SEAC of the U.S. Military, Schedules Frankfurt Book Fair Exhibit for His Life-Changing Leadership Bio

With the great number of major publishers gathering for this year’s Frankfurt Book Fair (Frankfurter Buchmesse), there are also just as many prominent thought leaders who’ve arranged to exhibit a number of motivational books. Among them is former U.S. Military SEAC John Wayne Troxell, a combat leader veteran. His book, “Surrender or Die,” contains all the incredible lessons on leadership that were toughened and tested through the course of his 30 years serving his country.

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“The best NCO leader of a generation. If there were better leaders in our Army, I certainly hadn’t them in my 36 years of service. SEAC ® John Wayne Troxell exhibits the perfect blend of discipline, physical fitness, mental toughness, loyalty, intelligence, and courage. In the toughest, most dire situation, you could count on him out front leading by example. The U.S. Army broke the mold after minting SEAC® John Troxell.” BG Jon S. Lehr, US Army Retired

The Frankfurt Book Fair (Frankfurter Buchmesse) is not just an event for big international publishers. It’s also an event that features the insightful books from hundreds of experts, life coaches and thought leaders.

A great example is former U.S. Military SEAC John Wayne Troxell, author of the book Surrender or Die!: Reflections of a Combat Leader.

At the start of his career, Troxell only knew himself as just another young man in Iowa who was enlisting as soon as he finished high school. It is a humble beginning shared by many young men and women, even today.

However, the next 30 years would soon see him rise through the ranks and achieve the most senior position a non-commissioned officer could attain in the U.S. Armed Forces. He took part in a number of operations during conflicts that characterized the U.S. military presence in the Middle East and South America.

Troxell has seen plenty of the same trials and triumphs faced by many other soldiers on the ground. He has felt the burdens that weighed on their shoulders during the darkest moments in the War on Terror. What got him through all the way to his highest position are the leadership lessons he teaches in his book. These lessons would even go on to become part of his successful PME Hard program, which has employed by a number of business programs.

Visitors to the Frankfurt Book Fair (Frankfurter Buchmesse) have a chance to check out John Wayne Troxell’s Surrender or Die!: Reflections of a Combat Leader by visiting the self-publishing and book marketing company ReadersMagnet’s exhibit. The book trade fair will occur on October 18-22, 2023, at the Frankfurt Trade Fair grounds, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main, Germany. Get the book on Amazon. To learn about his PME Hard program and leadership consultation services, check out his website at

Surrender or Die!: Reflections of a Combat Leader
Author | John Wayne Troxell SEAC
Published date | February 27, 2023
Publisher | Self-Published
Genre | Military

John Wayne Troxell joined the US Army after graduating from high school and served for almost 38 years culminating his service as the Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff (SEAC). His service included five combat tours to include the combat parachute assault in Panama during Operation Just Cause, Operation Desert Shield/Storm in Iraq, two tours in Operation Iraqi Freedom, and one in Operation Enduring Freedom in Afghanistan. Troxell created the term and program PME Hard (physically, mentally, and emotionally hard) to maximize battlefield performance and save lives and created the E Tool Nation, based off of his inspirational ultimatum to terrorists of “Surrender or Die” or face death by bombing, getting shot or if need be, beaten with entrenching tools! In his post military life, he serves multiple businesses as a consultant, ambassador, or advisor. He and his wife Sandra have been married for 39 years.

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 John Wayne Troxell
 Surrender Or Die

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