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Kids From Around the World Appointed the LEGO Group’s First Class of Chief Dream Creators – Inspiring the Future of the LEGO® DREAMZzz™ Theme

Billund, Denmark, 6 September 2023: – WEBWIRE
  • Six kids aged 6-12 from around the world have been appointed the LEGO Group’s first class of Chief Dream Creators, having shared their own imagined dream creatures and seen brought to life by animators and designers, picked from thousands of submissions globally

  • The young creatives from Singapore, Hungary, USA, Poland and the UK took part in a workshop at LEGO HQ, to inspire LEGO® DREAMZzz™ designers and share their amazing dream creatures including a Seahorse Submarine, Flying Frog, Dreamer Dragon and more

  • The news follows the release of new episodes for the LEGO® DREAMZzz™ series – the LEGO Group’s biggest international series launch yet – and new sets, available now

Six creative kids from around the world have been appointed as the LEGO Group’s first ever class of Chief Dream Creators, after their amazing dream creatures were selected from thousands of entries from kids globally to help inspire the future of the LEGO® DREAMZzz™ theme.

The LEGO® DREAMZzz™ theme is the toy company’s all-new franchise that brings to life the creativity of children’s dreams through an epic new content series and product range. The winning Chief Dream Creators travelled to Billund, Denmark, from Singapore, Hungary, USA, Poland and the UK to take part in an amazing workshop in which they inspired LEGO Designers and shared more about their own imaginative dream creatures.

As part of the workshop, the young Chief Dream Creators saw their own creations brought to life professionally by LEGO® DREAMZzz™ animators and designers to imagine what they could look like in the dream world of the LEGO® DREAMZzz™ theme.

The six Chief Dream Creator winners and their dream creations were:

  • Marisol, 12 years old, USA – The Dreamer Dragon, a majestic purple dragon made out of clouds and carrying on his back a home and the Book of Imagination, to inspire the LEGO characters, and to guide them on their quests
  • Stanisław, 6 years old, Poland – The Flying Frog, an amazing green frog that can leap into the sky and fly around in adventures
  • Matthew, 11 years old, Singapore – Giraffe Mail, a giraffe who delivers mail to the dreamers using rocket boosters that shoot leaves instead of fire
  • Samuel, 11 years old, UK – Seahorse Submarine, a seahorse and working submarine combined that can help the dreamers adventure underwater, complete with a compartment in its chest and diving equipment
  • Julia, 12 years old, UK – The Dreamstone Guardian, a white cat-like creature, who lives on land and in water, is able to glide and shrink, all to help it protect its precious dreamstones
  • Gergő, 12 years old, Hungary – The Vara-Wasp, a combination of a wasp and varanus (monitor lizard) who uses his tongue to smell and lives away from the cities, protecting itself with its sting

“The LEGO® DREAMZzz™ theme is all about dreams becoming real and imagination being a super-power,” said Marcia Marks Laursen, Head of Product for LEGO® DREAMZzz™. “To host our Chief Dream Creators at the LEGO Headquarters to learn more about how they harnessed their own creative abilities to design these creatures was an unforgettable experience and left us feeling very inspired.”

As a Chief Dream Creator, the children’s role in the workshops was to champion the creativity of dreams within the company and spread the positive creative aspects dreaming can have for young people around the world.

Their dream creatures have been made into artworked versions by creatives at the LEGO Group and will appear in short animations to be released in 2024.

The appointment of the Chief Dream Creators follows on from the launch of the first episodes of the LEGO® DREAMZzz™ series in May, which proved to be the biggest international series launch in the history of the LEGO Group, with the content broadcast around the world in 38 languages.

The LEGO® DREAMZzz™ series follows the adventures of school friends, Mateo, Izzie, Cooper, Logan and Zoey, as they join a secret agency and learn to use the power of imagination to journey into the dream world – and learn to defeat the tyrannical Nightmare King!

Season One of the LEGO® DREAMZzz™ series is available to stream now via YouTube and other platforms, whilst new LEGO® DREAMZzz™ sets are available now on and from authorised retailers.



For more information, please contact

About the new LEGO DREAMZzz™ Products – Available Now:
71453 - Izzie and Bunchu the Bunny

  • Age: 7+
  • 259 pieces
  • €/$20.99, Ł18.99

71454 - Mateo and Z-Blob the Robot

  • Age: 7+
  • 237 pieces
  • €/$20.99, Ł18.99

71455 - Grimkeeper the Cage Monster

  • Age: 7+
  • 274 pieces
  • €/$37.99, Ł31.99

71456 - Mrs. Castillo’s Turtle Van

  • Age: 7+
  • 434 pieces
  • €/$47.99, Ł42.99

71457 - Pegasus Flying Horse

  • Age: 8+
  • 482 pieces
  • €/$52.99, Ł46.99

71458 - Crocodile Car

  • Age: 8+
  • 494 pieces
  • €/$62.99, Ł57.99

71459 - Stable of Dream Creatures

  • Age: 8+
  • 681 pieces
  • €/$84.99, Ł74.99

71460 - Mr. Oz’s Spacebus

  • Age: 9+
  • 878 pieces
  • €/$99.99, Ł84.99

71461 - Fantastical Tree House

  • Age: 9+
  • 1,257 pieces
  • €/$104.99, Ł94.99

71469 - Nightmare Shark Ship

  • Age: 10+
  • 1,389 pieces
  • €/$139.99, Ł119.99

40657 – Dream Village – LEGO Brand Retail exclusive

  • Age: 7+
  • 434 pieces
  • €/$29.99, Ł25.99

About the LEGO Group:
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide.

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