Avanti Linens Partners with Authentic Brands Group for Izod Bath and Kitchen Linens

Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with Avanti Linens, a leader in the Home Textiles industry, to develop Izod bath products and kitchen linens for the US and Canada. This collection showcases the timeless essence of Izod and Avanti Linens’ expertise to create a line that embodies exceptional value and style.

“We are delighted to partner with Avanti Linens to expand Izod into the world of home textiles,” said Joseph N. Zarro, Executive Vice President of Luxe and Classic Brands at Authentic, owner of Izod. Izod’s new assortment of home products will resonate with consumers seeking classic American style and elegance in their homes.”

The partnership between Izod and Avanti Linens will result in a range of home products designed to elevate everyday living. From coordinated towels, coordinated bath rugs, shower curtains and bathroom accessories to beach towels and kitchen linens, this collection will reflect Izod’s signature style while highlighting the craftsmanship and attention to detail that Avanti Linens is known for.

“We’re very excited to be working with Authentic on this iconic brand and are confident the Izod home collection of bath and kitchen linens will deliver a fresh look to the market,” said Jeff Kaufman, President and COO of Avanti. “We look forward to sharing our vision for the collection with our retail customers later this month during Textiles Market in New York City.”

The first season of the collection will be on display at the Avanti showroom during the September Textiles Market. The collection will be available for purchase to consumers at key U.S. retailers beginning in November 2023.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 390,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®.

For more information, visit corporate.authentic.com.

Follow Authentic on LinkedIn, Instagram and Twitter.

About Izod

Izod is a free-spirited heritage lifestyle brand offering youthful, energetic and sports-inspired styling. The brand has been outfitting America for more than 80 years and continues to offer a modern twist on classic style. Izod embraces versatility and movement, combining advanced performance with innovative designs to deliver collections including Classics, Saltwater, Golf and Sport. Offerings include apparel, footwear and accessories for men, women and kids, which are available in 16 countries and more than 1170 stores worldwide. 

For more information visit izod.com

Follow @izod on Instagram, Facebook and Twitter

About Avanti Linens

Avanti Linens is a leader in the Home Textiles industry with bath, bedding and table and kitchen products designed, marketed and shipped out of its 175,000 square foot headquarters in Moonachie, NJ. Established in 1969, Avanti ships products under its own brands and nationally known brands under license primarily to the better specialty store, department store and off-price channels.

For more information visit www.avantilinens.com or follow @avantilinens on Instagram and Facebook.