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Taram Textiles Partners with Authentic Brands Group for Reebok’s New Home Collection


Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a partnership with Taram Textiles, a vertical manufacturer and distributor of soft home goods, to create the Reebok home collection for the US and Canada. The new collection which includes bedding and bath products that draw inspiration from the brand’s performance ethos.

“We are pleased to partner with Taram Textiles for Reebok,” said Steve Robaire, EVP of Reebok at Authentic, owner of Reebok. “The brand is synonymous with performance and style and Taram Textiles’ expertise makes them an ideal partner to drive Reebok’s expansion into the home category.”

“We are excited and thrilled to be partnering with Reebok, a brand that shares our vision of innovation, excellence and going beyond expectations,” said Ram Raja, Managing Director of Ramaraju Surgical Cotton Mills, Ltd, Taram Textiles’ parent. “Together, we are determined to establish a new standard in performance bedding and home products, that will re-energize the body and mind by creating solutions for a good night’s sleep.”

The new Reebok home collection will be available for purchase at key national retailers beginning in early spring.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Its brands generate more than $29 billion in global annual retail sales and have an expansive retail footprint in 150 countries, including 13,300-plus freestanding stores and shop-in-shops and 390,000 points of sale.

Authentic is committed to transforming brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. Authentic’s brand portfolio includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Ted Baker®, Hunter®, Vince®, Hervé Léger®, Hickey Freeman®, Frye®, Nautica®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Aéropostale®, Forever 21®, Nine West®, Rockport®, Eddie Bauer®, Boardriders®, Quiksilver®, Billabong®, Roxy®, DC Shoes®, RVCA®, Element®, VonZipper®, Honolua®, Spyder®, Volcom®, Shark®, Tretorn®, Prince®, Airwalk®, Izod®, Jones New York®, Van Heusen®, Hart Schaffner Marx®, Arrow® and Thomasville®. 

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About Reebok

Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.

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About Taram Textiles

Taram Textiles, a division of The Ramaraju Surgical Cotton Mills (RSCM), a Ramco Group Company, was founded in 1940. RSCM is a fully integrated textile mill producing the finest cotton yarns in the world, bespoke fabrics and a fully automated cut and sew operation for bedding solutions. Taram Textiles was formed in 2022 to bring high quality cotton, intimate blended and performance focused yarn products to the home market.

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