Anna Wintour and Edward Enninful Launch the Vogue World: London Fund for the Performing Arts

Chief Content Officer and Global Editorial Director, Anna Wintour, and European Editorial Director, Edward Enninful, speak to the BBC on the importance of the art scene in the UK and the launch of the Vogue World: London fund for the performing arts.

Vogue will donate 100% of net proceeds from ticket sales to arts and cultural organizations in London in the form of grants. In addition to ticket proceeds, Vogue is working with a number of organizations to increase donations to the fund through individual contributions.

Vogue World: London will be held at Theatre Royal Drury Lane. The theatrical production, conceived with Stephen Daldry, will be inspired by an opening night in the West End. It will mark the start of London Fashion Week, with a red carpet followed by performances across the worlds of opera, theatre, film, contemporary dance, classical and popular music.

Read the full BBC story here.