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More than a name – The All-New Renault Kardian, the embodiment of a new international strategy


Renault has revealed the name of the vehicle marking the start of its new international product offensive: Renault Kardian. The future urban SUV, which is set to first roll out in the South American market, required an evocative name that conjures up both strength and agility while containing internationally clear consonants. But what does the name mean, and what does it bring to mind? Sylvia, Model-naming Strategy Manager within the Renault Global Marketing Department, breaks it down by syllable and by letter, as well as the ideas and associations arising from the genesis of this frontier‑crossing model.

A customer’s relationship with a car always begins with the name – what it makes them think and feel. In the SUV and crossover segment, vehicle names tend to evoke strength and agility. At Renault, a number of models have names that begin with a firm “K” sound: Koleos (2008), Captur (2013), Kaptur (2016) Kadjar (2015), Kwid (2015) and Kiger (2021). As the first in a future international range, the All-new Renault Kardian is taking its place in this line of strong and distinctive vehicle names.

’’The All-new Renault Kardian is the latest in our range of model names and represents the Renaulution on the international stage. We pronounce it the French way, because Renault is a French brand – a bit like the French Touch.”

Sylvia, Model-naming Strategy Manager within the Renault Global Marketing Department

A name that alludes to protection and intensity

Nevertheless, the roots of the All-new Renault Kardian’s name come from the English language. On first listen, the name evokes the word “guardian”, symbolising protection and strength. Its strong consonants – K, R and D – reinforce that impression. But the name also conjures another strong image. Sylvia explains, “what’s interesting about the Renault Kardian is how it evokes dynamic agility. It makes you think of cardio – sport, momentum and adrenaline.”

But the word’s softer sounds also bring other ideas to the fore. Sylvia says, “the way it’s structured around two ‘A’s, Kar-dian, alludes to the vehicle’s security.

Lastly, you can even hear the word “car” in the first syllable of Kardian – hard to find better symbolism!

A new step of the Renaulution

The All-new Renault Kardian will reinforce Renault’s international footprint; it is set to soon make its debut in the Latin American market, following on from the Alaskan and the Oroch, before going on sale in other countries across the world. “This vehicle illustrates Renault’s Renaulution globally, with a vehicle name that calls to mind technology, security, and plenty of driving pleasure and agility,” says Sylvia.

VIDEO: More than a name – The All-New Renault Kardian, the embodiment of a new international strategy

About Renault

Renault, a historic mobility brand and pioneer of electric vehicles in Europe, has always developed innovative vehicles. With the ‘Renaulution’ strategic plan, Renault has embarked on an ambitious, value-generating transformation moving towards a more competitive, balanced and electrified range. Its ambition is to embody modernity and innovation in technology, energy and mobility services in the automotive industry and beyond.

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